Educators or industry professionals in IT and digital marketing, active on LinkedIn, YouTube, or Instagram.

Product Positioning

The service in question is IT digital marketing classes and schools. This service can be positioned as a crucial educational offering for individuals and businesses looking to enhance their digital marketing skills in the rapidly evolving tech landscape. Emphasizing the importance of staying updated with the latest digital marketing trends and tools can attract both beginners and seasoned professionals seeking to upgrade their skills.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals in their early to mid-career stages who are looking to specialize or pivot into digital marketing roles.
• Small Business Owners: Entrepreneurs who want to leverage digital marketing to grow their businesses.
• Students: College or university students pursuing degrees in marketing, business, or IT who want to gain practical skills.
• Corporate Teams: Companies looking to train their marketing teams in the latest digital marketing strategies and tools.

Potential Influencer Matches

• Industry Experts: Influencers with a strong background in digital marketing or IT who can provide credibility and authority to the courses.
• Educational Content Creators: Influencers who focus on educational content, particularly in the tech or marketing space, can effectively reach students and professionals.
• Tech Enthusiasts: Influencers who are passionate about technology and digital trends can attract a tech-savvy audience interested in digital marketing.
• Business Coaches: Influencers who provide business advice and coaching can appeal to small business owners and entrepreneurs.

Content Creation Ideas

• Tutorial Videos: Create step-by-step guides on digital marketing techniques, showcasing the practical skills taught in the classes.
• Success Stories: Share testimonials and case studies of past students who have successfully applied their learning to real-world scenarios.
• Live Q&A Sessions: Host live sessions with instructors or industry experts to answer questions and provide insights into the digital marketing field.
• Infographics: Develop visually appealing infographics that highlight key digital marketing trends and statistics.
• Interactive Webinars: Organize webinars that offer a sneak peek into the course content, engaging potential students with interactive elements.