Fashion, lifestyle, and luxury influencers who have a strong following and engagement. They should have an eye for high-end fashion and jewellery, and be able to create visually appealing content that highlights the beauty and quality of the jewellery pieces.

Product Positioning

The user's query indicates a focus on three types of jewellery: diamond jewellery, polki jewellery, and gold jewellery. These products are typically positioned as luxury items, often associated with high quality, elegance, and exclusivity.

Diamond Jewellery

Diamond jewellery is often marketed as a symbol of eternal love, making it ideal for engagements, weddings, and anniversaries. It can also be positioned as a status symbol for high-net-worth individuals.

Polki Jewellery

Polki jewellery, known for its traditional and intricate designs, is often associated with cultural heritage and craftsmanship. It is popular for weddings and festive occasions, especially in South Asian communities.

Gold Jewellery

Gold jewellery is versatile and can be positioned both as an investment and a fashion statement. It appeals to a broad audience, from those looking for everyday wear to those seeking pieces for special occasions.

Target Customers

Diamond Jewellery

• Affluent Couples: Engaged or married couples looking for high-quality engagement rings or anniversary gifts.
• High-Net-Worth Individuals: Individuals who view diamond jewellery as a status symbol and investment.

Polki Jewellery

• Brides and Grooms: Couples planning traditional weddings, especially in South Asian communities.
• Cultural Enthusiasts: Individuals who appreciate traditional craftsmanship and heritage.

Gold Jewellery

• Everyday Wearers: Individuals looking for versatile pieces that can be worn daily.
• Investors: People who view gold as a stable investment.
• Fashion Enthusiasts: Individuals who follow fashion trends and seek stylish gold pieces.

Potential Influencer Matches

Diamond Jewellery

• Luxury Lifestyle Influencers: These influencers often showcase high-end products and can effectively reach affluent audiences.
• Wedding Influencers: Influencers who focus on wedding planning and bridal fashion can help target engaged couples.

Polki Jewellery

• Cultural Influencers: Influencers who focus on traditional fashion and cultural heritage can effectively promote Polki jewellery.
• Wedding Influencers: Similar to diamond jewellery, wedding influencers can help reach couples planning traditional weddings.

Gold Jewellery

• Fashion Influencers: Influencers who focus on fashion trends can help promote gold jewellery as a stylish accessory.
• Investment Influencers: Influencers who discuss financial planning and investments can highlight the value of gold jewellery as an investment.

Content Creation Ideas

Diamond Jewellery

• Engagement Stories: Share real-life engagement stories featuring the brand's diamond rings.
• Behind-the-Scenes: Showcase the craftsmanship and quality control processes involved in creating diamond jewellery.
• Celebrity Endorsements: Collaborate with celebrities to wear and promote the brand's diamond pieces.

Polki Jewellery

• Cultural Festivals: Create content around cultural festivals and how Polki jewellery can be a part of the celebrations.
• Bridal Diaries: Document the journey of a bride-to-be, focusing on her choice of Polki jewellery for her wedding.
• Craftsmanship Videos: Highlight the intricate craftsmanship involved in making Polki jewellery.

Gold Jewellery

• Styling Tips: Provide tips on how to style gold jewellery for different occasions.
• Investment Guides: Create content that explains the benefits of investing in gold jewellery.
• Trend Alerts: Highlight the latest trends in gold jewellery and how the brand's pieces align with these trends.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.