Young UK-based influencers with 10k-150k followers, mostly female audience, interested in maximalist and dopamine decor aesthetics.

Product Positioning

The product in question is an e-commerce platform specializing in posters, art prints, and wall art with a maximalist, dopamine decor, and food-centered aesthetic. This niche positions the brand as a vibrant and eclectic choice for home decor enthusiasts who appreciate bold and lively designs. The brand can leverage the growing trend of personalized and expressive home decor, appealing to consumers who want to make a statement with their interior design. By emphasizing the unique and energetic nature of their products, the brand can differentiate itself from more minimalist or traditional decor options.

Target Customers

The ideal customer profile for this brand includes young, style-conscious individuals who are interested in home decor and have a penchant for maximalist and dopamine-inducing aesthetics. These customers are likely to be:

• Young adults aged 18-35, who are active on social media and enjoy sharing their personal style.
• Predominantly female, as indicated by the user's query, with an interest in fashion, art, and interior design.
• Individuals who appreciate bold colors, patterns, and unique designs that reflect their personality and lifestyle.

Examples of target customers might include a 25-year-old graphic designer who loves to curate her living space with vibrant art pieces, or a 30-year-old food blogger who enjoys incorporating colorful and thematic decor into her kitchen and dining area.

Potential Influencer Matches

To effectively reach the target customers, the brand should collaborate with influencers who align with the aesthetic and values of the product. Suitable types of influencers include:

• Lifestyle Influencers: These influencers often share content related to home decor, fashion, and personal style. They can showcase how the brand's products fit into a maximalist lifestyle, appealing to followers who seek inspiration for their own spaces.

• Art and Design Influencers: Influencers with a focus on art and design can highlight the unique artistic elements of the brand's products, attracting followers who appreciate creative and visually striking decor.

• Food and Home Entertaining Influencers: Given the food-centered aesthetic, influencers who specialize in food styling and home entertaining can demonstrate how the brand's products enhance dining and kitchen spaces, appealing to followers who enjoy hosting and culinary experiences.

Content Creation Ideas

To engage the target audience and create buzz around the brand, consider the following content ideas:

• Room Makeover Series: Collaborate with influencers to create a series of room makeovers using the brand's products, showcasing before-and-after transformations that highlight the impact of maximalist decor.

• Art and Food Pairings: Develop content that pairs specific art prints with themed food or drink recipes, creating a cohesive aesthetic experience that resonates with the brand's food-centered theme.

• Interactive Decor Challenges: Launch a social media challenge encouraging followers to share their own maximalist decor setups using the brand's products, with the chance to win a prize or be featured on the brand's page.

• Behind-the-Scenes Content: Share the creative process behind the design of the art prints and wall art, offering followers an inside look at the inspiration and craftsmanship that goes into each piece.

By implementing these strategies, the brand can effectively connect with its target audience and build a strong presence in the home decor market.