Travel and food influencers from Madhya Pradesh, Delhi, or Mumbai, active on Instagram and YouTube.

Product Positioning

The focus is on travel and food, which are popular and engaging topics. The brand or product can be positioned as a lifestyle choice that combines the joy of exploring new places with the pleasure of experiencing diverse cuisines. This dual focus can appeal to a wide audience interested in travel adventures and culinary experiences. Highlighting unique travel destinations and local food specialties from Madhya Pradesh, Delhi, or Mumbai can create a strong connection with the audience.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-35 who have disposable income and a passion for travel and food.
• Travel Enthusiasts: People who frequently travel for leisure and are always on the lookout for new destinations and experiences.
• Food Lovers: Individuals who enjoy trying new cuisines and are interested in food culture and trends.

Examples include a young couple planning a vacation, a solo traveler exploring new cities, or a group of friends looking for unique dining experiences.

Potential Influencer Matches

• Travel Bloggers/Vloggers: Influencers who focus on travel content and have a strong following in the regions of Madhya Pradesh, Delhi, or Mumbai. They can showcase travel itineraries and local attractions.

• Food Critics/Reviewers: Influencers who specialize in food reviews and culinary experiences. They can highlight local dishes and dining spots in the specified regions.

• Lifestyle Influencers: Those who cover a mix of travel, food, and lifestyle content. They can create engaging stories that combine travel adventures with culinary delights.

Content Creation Ideas

• Travel Diaries: Influencers can create a series of posts or videos documenting their journey through Madhya Pradesh, Delhi, or Mumbai, focusing on both travel and food experiences.

• Local Cuisine Challenges: Influencers can participate in challenges where they try local dishes and share their experiences with their audience.

• Cultural Immersion: Content that explores the cultural aspects of the regions, including traditional foods and festivals, can attract a diverse audience.

• Behind-the-Scenes: Influencers can provide a behind-the-scenes look at how local dishes are prepared, offering a unique perspective to their followers.

These content ideas can help create engaging and shareable content that resonates with the target audience.