Vietnamese influencers aged 50+ on Facebook/YouTube

Product Positioning

The app is targeted at users over 50 years old, which suggests a focus on simplicity, ease of use, and relevance to the lifestyle and interests of this demographic. In the Vietnamese market, this could mean positioning the app as a tool for staying connected with family, managing health, or engaging in hobbies and interests that are popular among older adults. Highlighting features that enhance communication, provide entertainment, or offer educational content could be effective.

Target Customers

The ideal customer profile includes Vietnamese individuals aged 50 and above. These customers may be interested in technology that enhances their daily lives, helps them stay connected with loved ones, or supports their hobbies and interests. Examples include:

• Retirees looking for ways to stay socially active and connected.
• Middle-aged individuals interested in health and wellness apps.
• Older adults seeking educational content or entertainment.

Potential Influencer Matches

To effectively reach this demographic, consider collaborating with the following types of influencers:

• Lifestyle Influencers: Those who focus on topics relevant to older adults, such as health, wellness, and family. They can demonstrate how the app fits into a healthy and connected lifestyle.

• Tech-Savvy Seniors: Influencers who are themselves over 50 and have a following of peers interested in technology. They can provide authentic reviews and tutorials on using the app.

• Family-Oriented Influencers: Those who emphasize family connections and can showcase the app as a tool for staying in touch with family members.

Content Creation Ideas

• Tutorial Videos: Create easy-to-follow video guides on how to use the app, highlighting features that are particularly beneficial for older users.

• User Stories: Share testimonials or stories from real users over 50 who have benefited from the app, focusing on personal experiences and positive outcomes.

• Health and Wellness Tips: Collaborate with influencers to create content around health and wellness, integrating the app as a tool for maintaining a healthy lifestyle.

• Family Connection Campaigns: Develop campaigns that emphasize the app's ability to connect family members, perhaps through stories or challenges that encourage users to share their experiences.