Micro and nano influencers in Barcelona, aged 18-40, fitness enthusiasts or lifestyle bloggers.

Product Positioning

The yoga and pilates studio located in El Born, Barcelona, can be positioned as a premium wellness destination that offers a unique blend of traditional and modern fitness practices. The studio can emphasize its location in the vibrant and culturally rich area of El Born, appealing to both locals and tourists seeking a holistic fitness experience. By highlighting the benefits of yoga and pilates for physical and mental well-being, the studio can attract health-conscious individuals looking for a balanced lifestyle.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-40 who are health-conscious and looking for convenient fitness options near their workplace or home.
• Tourists: Visitors to Barcelona who are interested in maintaining their fitness routine while exploring the city.
• Fitness Enthusiasts: People who are already engaged in fitness activities and are looking to diversify their routine with yoga and pilates.
• Local Residents: Residents of El Born and surrounding areas who are interested in community-based wellness activities.

Potential Influencer Matches

• Micro Influencers (60% of budget): These influencers typically have 10,000 to 50,000 followers and can provide a more personal connection with their audience. Look for influencers who focus on fitness, wellness, and lifestyle content, particularly those based in Barcelona or with a strong connection to the city. They can create authentic content that resonates with their followers and encourages them to visit the studio.

• Nano Influencers (20% of budget): With fewer than 10,000 followers, nano influencers often have a highly engaged audience. Collaborate with local fitness enthusiasts or yoga instructors who can share their personal experiences at the studio, creating a sense of community and trust.

Content Creation Ideas

• Studio Tours and Class Previews: Create video content showcasing the studio's facilities, class offerings, and the unique atmosphere of El Born. This can be shared by influencers to give potential customers a virtual experience of the studio.

• Wellness Challenges: Organize a 30-day yoga or pilates challenge and have influencers participate and document their journey. This can encourage their followers to join and engage with the studio.

• Live Sessions and Workshops: Host live yoga or pilates sessions with influencers, allowing their audience to participate in real-time. This can be complemented by workshops on topics like mindfulness, nutrition, or stress management.

• Testimonials and Success Stories: Share stories of transformation and success from current members, highlighting the benefits of the studio's offerings. Influencers can amplify these stories to inspire their audience.

By leveraging the unique location and offerings of the studio, and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience.