性别：不限；年龄范围：18-45岁；地点：越南；职业/领域：生活方式、家居装饰；其他特征：有家具相关内容创作经验，活跃于社交媒体。

Product Positioning

To effectively position a lifestyle brand focused on furniture in the Vietnamese market, it is essential to highlight the unique aspects of the products. Emphasizing quality craftsmanship, sustainable materials, and modern design can resonate well with consumers who value aesthetics and functionality in their living spaces. Additionally, tapping into local cultural elements and trends can create a strong connection with the target audience.

For new products, consider introducing limited-edition collections that reflect seasonal themes or local artistry, which can differentiate the brand from competitors and attract attention.

Target Customers

The ideal customer profile for a lifestyle furniture brand in Vietnam includes:

• Young Professionals: Individuals aged 25-35 who are setting up their first homes and are looking for stylish yet affordable furniture options. They are often influenced by social media and value aesthetics.

• Families: Parents aged 30-45 who prioritize durability and functionality in furniture. They seek products that can withstand the wear and tear of family life while still being visually appealing.

• Interior Design Enthusiasts: Individuals who are passionate about home decor and are willing to invest in unique pieces that reflect their personal style. They often follow trends and seek inspiration from influencers.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content related to home decor, DIY projects, and lifestyle tips. Their audience is likely to be interested in furniture that enhances their living spaces.

• Interior Designers: Professionals in this field can provide expert opinions on furniture choices and styling tips. Their endorsement can lend credibility to the brand and attract design-savvy customers.

• Home and Garden Bloggers: These influencers focus on home improvement and gardening, appealing to customers who are interested in creating beautiful living environments. They can showcase the furniture in real-life settings.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Before-and-After Transformations: Showcase how the furniture can transform a space, appealing to the desire for home improvement.

• DIY Styling Tips: Provide creative ideas on how to style furniture pieces, encouraging customers to personalize their spaces.

• Sustainable Living: Create content around the importance of sustainable materials in furniture production, aligning with the values of environmentally conscious consumers.

• Local Artistry Features: Highlight collaborations with local artisans or designers, showcasing unique pieces that reflect Vietnamese culture.

• Interactive Social Media Campaigns: Encourage followers to share their own furniture styling using a specific hashtag, fostering community engagement and user-generated content.