Influencers who are passionate about Asian literature, particularly non-fiction, with a focus on Shanghai and Qipao. They should be active on BookTok, knowledgeable about Asian culture, and possibly based in Shanghai.

Product Positioning

The product appears to be related to Asian literature, specifically focusing on books from Shanghai, with an emphasis on non-fiction and cultural elements such as Qipao and Feibaoshu. This positions the product within a niche market that appreciates cultural and literary depth, particularly those interested in Asian culture and literature. The brand can be positioned as a curator of authentic Asian literary experiences, offering readers a unique insight into Shanghai's cultural and historical narratives.

Target Customers

The ideal customer profile includes:

• Literature Enthusiasts: Individuals who have a keen interest in books, particularly those that explore Asian themes and narratives.
• Cultural Explorers: People who are fascinated by Asian culture, history, and fashion, such as the Qipao.
• BookTok Community: Active users of BookTok who engage with content related to Asian literature and non-fiction.
• Academic and Intellectual Readers: Those who seek non-fiction works for educational or intellectual enrichment.

Illustrative examples include a young adult who frequently engages with BookTok content, a middle-aged reader with a passion for Asian history, and a university student studying Asian studies.

Potential Influencer Matches

• BookTok Influencers: Influencers who specialize in reviewing and discussing books, particularly those with a focus on Asian literature. They can effectively reach the BookTok community and literature enthusiasts.

• Cultural Influencers: Influencers who focus on Asian culture, fashion, and history. They can engage cultural explorers and those interested in the Qipao and Feibaoshu.

• Academic Influencers: Professors or educators who discuss non-fiction works and cultural studies. They can reach academic and intellectual readers.

Content Creation Ideas

• Book Reviews and Discussions: Influencers can create content reviewing the books, discussing themes, and sharing personal insights, which can resonate with literature enthusiasts.

• Cultural Exploration Videos: Content that explores the cultural significance of the Qipao and Feibaoshu, potentially including interviews with authors or cultural experts.

• Live Reading Sessions: Hosting live reading sessions or book clubs on platforms like TikTok or Instagram, encouraging community engagement and discussion.

• Behind-the-Scenes Content: Sharing the process of how these books are curated or written, providing a deeper connection to the product.

These content ideas align with the brand's focus on Asian literature and culture, offering engaging and potentially viral content for the target audience.