Bulgarian influencers who focus on education and career advice. They should create content that is informative and engaging, targeting individuals looking to improve their education and job prospects.

Product Positioning

The user's query indicates a focus on education and finding a job, which suggests that the product or service being promoted is likely related to educational resources, career guidance, job search platforms, or professional development tools. In the Bulgarian market, this product can be positioned as a valuable resource for students, recent graduates, and young professionals who are looking to enhance their skills, gain career insights, and find job opportunities.

Target Customers

The ideal customer profile for this product includes:

• Students: High school and university students who are preparing for their future careers.
• Recent Graduates: Individuals who have recently graduated and are actively seeking job opportunities.
• Young Professionals: Early-career professionals who are looking to advance their careers or switch to a different field.
• Career Changers: Individuals who are considering a career change and need guidance on how to transition smoothly.

Illustrative examples:

• A university student in Sofia looking for internship opportunities.
• A recent graduate from Plovdiv seeking advice on how to write an effective CV.
• A young professional in Varna aiming to improve their interview skills.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Educational Influencers

These influencers focus on providing educational content, study tips, and academic advice. They can help promote the product by highlighting its benefits for students and recent graduates.

Career Coaches and HR Experts

Influencers who specialize in career coaching, resume building, and job search strategies. They can create content around how the product can assist in finding job opportunities and preparing for interviews.

Professional Development Bloggers

Bloggers who write about professional growth, skill development, and career advancement. They can share detailed reviews and personal experiences with the product, showcasing its value for young professionals.

Social Media Influencers

Influencers on platforms like Instagram, YouTube, and LinkedIn who have a strong following among students and young professionals. They can create engaging content such as tutorials, Q&A sessions, and success stories related to the product.

Content Creation Ideas

To maximize the impact of the marketing campaign, consider the following content topics and ideas:

General Ideas

• Success Stories: Share testimonials and success stories of individuals who have used the product to find jobs or advance their careers.
• How-To Guides: Create step-by-step guides on topics like writing a CV, preparing for interviews, and networking effectively.
• Webinars and Live Sessions: Host webinars and live Q&A sessions with career experts and influencers to provide real-time advice and insights.

Creative Ideas

• Day in the Life: Collaborate with influencers to create "Day in the Life" videos showcasing how they use the product in their daily routines.
• Challenges and Contests: Organize challenges or contests where participants can share their career goals and how the product is helping them achieve those goals.
• Interactive Content: Develop interactive content such as quizzes and polls to engage the audience and provide personalized career advice.

By leveraging these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving engagement and conversions.