Local pet lovers, preferably focusing on cats, active on social media platforms like Instagram and Facebook.

Product Positioning

The cat clinic in Pasir Puteh, Kelantan, Malaysia, can be positioned as a trusted and compassionate provider of veterinary services specifically tailored for cat owners. Emphasizing a warm, welcoming environment and specialized care for felines can differentiate the clinic from general veterinary practices. Highlighting unique services such as cat grooming, nutritional counseling, and behavioral consultations can also enhance the clinic's appeal.

Fresh angles for the brand could include promoting the clinic as a community hub for cat lovers, offering workshops or events that educate pet owners about cat care, health, and wellness.

Target Customers

The ideal customer profile for the cat clinic includes:

• Cat Owners: Individuals or families who own cats and are looking for specialized veterinary care.

• Young Professionals: Cat owners aged 25-40 who may prioritize convenience and quality care for their pets.

• Families with Children: Parents who want to ensure their children learn about responsible pet ownership and animal care.

• Local Cat Enthusiasts: Individuals who are passionate about cats and may be involved in local cat communities or rescue organizations.

Examples of target customers could include:

1. A young couple in their 30s who recently adopted a kitten and are seeking guidance on health and nutrition.
2. A family with children who want to ensure their cat receives regular check-ups and vaccinations.
3. A local cat rescue volunteer looking for a reliable clinic to refer adopters to.

Potential Influencer Matches

To effectively promote the clinic, consider collaborating with the following types of influencers:

• Pet Influencers: Individuals who have a strong following among pet owners, particularly those who focus on cats. They can share personal experiences and testimonials about the clinic's services.

• Local Lifestyle Influencers: Influencers who focus on the local community and lifestyle can help reach a broader audience in Pasir Puteh, showcasing the clinic as a go-to place for cat care.

• Veterinary Professionals: Influencers who are veterinarians or veterinary technicians can lend credibility to the clinic by sharing expert advice and promoting the clinic's services.

• Animal Welfare Advocates: Influencers who are passionate about animal welfare can help raise awareness about the clinic's role in the community and its commitment to cat health.

Content Creation Ideas

To engage the target audience and promote the clinic effectively, consider the following content topics and ideas:

• Educational Videos: Create short videos on topics such as cat health tips, grooming techniques, and common behavioral issues.

• Behind-the-Scenes Content: Share stories and images from the clinic, showcasing the staff, facilities, and the care provided to cats.

• Client Testimonials: Feature satisfied customers and their cats, sharing their positive experiences with the clinic.

• Interactive Q&A Sessions: Host live sessions on social media where pet owners can ask questions about cat care and receive expert advice.

• Community Events: Promote events such as cat adoption days, workshops, or health fairs that encourage community involvement and awareness.

• Fun Challenges: Launch a social media challenge encouraging cat owners to share photos or videos of their cats, with a chance to win a free consultation or grooming session.

These content ideas can help create a strong online presence for the clinic and foster a sense of community among cat owners in the area.