Real estate experts, lifestyle bloggers, or travel influencers with a focus on Dubai.

Product Positioning

The query suggests a focus on real estate, specifically in Dubai, with a potential emphasis on luxury or high-end properties given the mention of "Susan Amsterdam." The brand can be positioned as a premium real estate service that offers exclusive properties in Dubai, appealing to affluent individuals or investors looking for high-value real estate opportunities. Highlighting unique selling points such as prime locations, luxury amenities, and personalized services can differentiate the brand in a competitive market.

Target Customers

The ideal customer profile would include high-net-worth individuals, international investors, and expatriates interested in Dubai's real estate market. These customers are likely to be professionals or entrepreneurs with a keen interest in property investment, luxury living, or relocation to Dubai. Examples include:

• Wealthy individuals from Europe or Asia looking for investment opportunities
• Business executives relocating to Dubai for work
• International investors seeking to diversify their real estate portfolio

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Luxury Lifestyle Influencers: These influencers often showcase high-end products and experiences, attracting an audience interested in luxury living. They can highlight the exclusivity and premium aspects of the properties.

• Real Estate Experts: Influencers with expertise in real estate can provide credibility and detailed insights into the Dubai market, appealing to serious investors.

• Travel and Expat Influencers: These influencers can reach potential expatriates or international buyers by showcasing the lifestyle and opportunities in Dubai.

Content Creation Ideas

• Virtual Property Tours: Create engaging video content that offers virtual tours of the properties, highlighting unique features and luxury amenities.

• Investment Insights: Develop content that provides insights into the Dubai real estate market, including trends, investment opportunities, and potential returns.

• Lifestyle Features: Showcase the lifestyle benefits of living in Dubai, such as cultural attractions, dining, and entertainment options, through influencer collaborations.

• Customer Testimonials: Share stories and testimonials from satisfied clients who have successfully invested in or relocated to Dubai, adding authenticity and trust to the brand.