Seventh Generation is a company that is providing in-home products and cleaning solutions that think about the future. Their eco-friendly and plant-based products want to transform the world into a healthy, sustainable, and equitable place for the next seven generations and beyond. They are trying to reach moms who are always thinking about their kids’ future and the impact they have on it today. They spend a lot of time scrolling online, but doing so with a mindful eye and ear on what will improve the lives of their family - especially anything that will make their children happier and healthier.
Female influencers aged 25-40, focused on sustainability and family lifestyle.
Kutatási áttekintés és elemzés
Product Positioning
Seventh Generation is positioned as a forward-thinking brand that offers eco-friendly and plant-based in-home products and cleaning solutions. The brand emphasizes sustainability and health, aiming to create a better world for future generations. This positioning appeals to environmentally conscious consumers who prioritize the health and well-being of their families and the planet. The brand can leverage its commitment to sustainability and health to differentiate itself in the market, appealing to consumers who value ethical and responsible consumption.
Target Customers
The ideal customer profile for Seventh Generation includes:
Moms with Young Children: These are mothers who are deeply concerned about the future of their children and are actively seeking products that contribute to a healthier lifestyle. They are likely to be well-informed and make purchasing decisions based on the long-term benefits for their family and the environment.
Eco-Conscious Consumers: Individuals who prioritize sustainability and are committed to reducing their environmental footprint. They are likely to be interested in products that are plant-based and have minimal impact on the environment.
Health-Conscious Families: Families that focus on maintaining a healthy lifestyle and are interested in products that are free from harmful chemicals and additives.
Potential Influencer Matches
Mom Bloggers and Influencers: These influencers have a strong following among mothers and can effectively communicate the benefits of Seventh Generation's products in the context of family health and sustainability.
Eco-Lifestyle Influencers: Influencers who focus on sustainable living and eco-friendly products can highlight the brand's commitment to the environment and attract like-minded followers.
Health and Wellness Influencers: These influencers can emphasize the health benefits of using plant-based and chemical-free products, appealing to families who prioritize health and wellness.
Content Creation Ideas
Sustainable Living Tips: Create content that provides practical tips for living a more sustainable lifestyle, featuring Seventh Generation products as part of the solution.
Family Health Challenges: Develop challenges or campaigns that encourage families to adopt healthier habits, using Seventh Generation products to support these changes.
Eco-Friendly Home Makeovers: Showcase transformations of homes into eco-friendly spaces, highlighting the role of Seventh Generation products in achieving this.
User-Generated Content Campaigns: Encourage customers to share their experiences and stories using Seventh Generation products, creating a community of like-minded individuals.
These content ideas align with the brand's mission and have the potential to engage the target audience effectively.
Kiválogatott influenszer lista - Keresés
