Male influencers aged 25-50 in Bangalore, involved in transportation or automotive niches.

Product Positioning

The electric auto rickshaw can be positioned as an innovative and eco-friendly transportation solution specifically designed for urban environments like Bangalore. It offers a sustainable alternative to traditional auto rickshaws, with benefits such as reduced fuel costs, lower emissions, and quieter operation. The brand can emphasize the ease of transition for drivers, highlighting the cost-effectiveness and potential for increased earnings due to lower operational costs.

Target Customers

The ideal customer profile includes auto rickshaw drivers in Bangalore who are open to adopting new technology and are motivated by the potential for increased profitability. These drivers are likely to be tech-savvy or willing to learn, environmentally conscious, and interested in reducing their carbon footprint. Examples include:

• Drivers who currently spend a significant portion of their income on fuel and maintenance.
• Younger drivers who are more open to adopting new technologies.
• Environmentally conscious drivers who are interested in sustainable practices.

Potential Influencer Matches

1. Local Auto Rickshaw Community Leaders: Influencers who are respected within the auto rickshaw community and have a strong following among drivers. They can provide authentic testimonials and share their experiences with the electric rickshaw.

2. Tech-Savvy Auto Enthusiasts: Influencers who focus on automotive technology and innovation. They can highlight the technical advantages and cost savings of electric rickshaws.

3. Environmental Advocates: Influencers who promote sustainable living and eco-friendly products. They can emphasize the environmental benefits and appeal to drivers who are environmentally conscious.

Content Creation Ideas

• Test Drive Vlogs: Create engaging video content featuring influencers taking test drives of the electric rickshaw, showcasing its features, ease of use, and benefits.

• Cost Comparison Infographics: Develop infographics comparing the cost savings of electric rickshaws versus traditional ones, highlighting fuel and maintenance savings.

• Driver Testimonials: Share stories and testimonials from early adopters who have successfully transitioned to electric rickshaws, focusing on their experiences and increased earnings.

• Eco-Friendly Challenges: Launch a social media challenge encouraging drivers to share their eco-friendly practices, with the electric rickshaw as a central theme.

These strategies can help effectively reach and engage the target audience, driving interest and adoption of the electric auto rickshaw among Bangalore's auto drivers.