Sports personalities with a strong presence on Instagram, Twitter, and TikTok, focusing on NFL and NBA content. They should be Gen Z-focused, U.S.-based, and create engaging video content.

Product Positioning

Dabble Fantasy is positioned as a platform catering to Gen Z sports fans in the United States who are engaged in daily fantasy sports (DFS) and have an interest in sports betting. The emphasis on NFL and NBA aligns with popular sports among this demographic, particularly the NFL, which is a major draw for sports enthusiasts. The brand can leverage its focus on these sports to create a niche in the DFS market, appealing to young, tech-savvy sports fans who are active on social media.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Strong interest in NFL and NBA, with a secondary interest in sports betting and fantasy sports.
• Behavior: Highly engaged on social media platforms such as Instagram, Twitter, and TikTok.
• Location: Based in the United States.
• Engagement: Active participants in online sports communities, likely to follow sports personalities and engage with sports-related content.

Illustrative examples of target customers might include college students who follow sports influencers on social media, young professionals who participate in fantasy sports leagues, and sports enthusiasts who regularly consume sports content online.

Potential Influencer Matches

To effectively reach the target customers, Dabble Fantasy should consider collaborating with the following types of influencers:

• Sports Personalities: Influencers who are known for their engaging sports commentary and content creation, similar to the examples provided (e.g., Jack Settleman, Sal Vetri). These individuals can create relatable and entertaining content that resonates with Gen Z sports fans.

• Social Media Influencers: Those with a strong presence on Instagram, Twitter, and TikTok, as these platforms are popular among the target demographic. Influencers who create short, engaging videos and have a loyal following will be particularly effective.

• Emerging Sports Commentators: Influencers who may not have a betting or fantasy background but are passionate about sports and have a growing audience. Their fresh perspectives can attract new followers and engage existing ones.

Content Creation Ideas

To maximize engagement and brand connection, consider the following content ideas:

• Behind-the-Scenes Sports Analysis: Influencers can provide unique insights into NFL and NBA games, offering predictions, player analysis, and game breakdowns.

• Interactive Challenges: Create challenges or contests related to fantasy sports, encouraging followers to participate and share their experiences.

• Live Q&A Sessions: Host live sessions where influencers answer questions about upcoming games, fantasy sports strategies, and sports betting tips.

• Collaborative Content: Partner with multiple influencers to create joint content, such as fantasy sports leagues or game-day experiences, to broaden reach and engagement.

• User-Generated Content Campaigns: Encourage followers to share their own sports-related content, such as game-day rituals or fantasy league victories, using a branded hashtag.

These content ideas can help Dabble Fantasy build a strong online presence and foster a community of engaged sports fans.