Greek expatriates in Dubai, active on Instagram/TikTok, focusing on lifestyle, travel, or cultural content.

Product Positioning

To effectively position the brand, product, or service in the market, it is essential to highlight its unique features and benefits that appeal to the target audience. If the product is new, it should be related to existing market trends or consumer needs in Dubai, especially among the Greek community. Emphasizing cultural connections, lifestyle enhancements, or exclusive benefits can create a strong market presence.

Target Customers

The ideal customer profile would likely include Greek expatriates living in Dubai who are interested in maintaining cultural ties while embracing the local lifestyle. Examples of target customers could be:

• Young professionals from Greece working in Dubai
• Greek families residing in Dubai who are interested in cultural events and products
• Greek entrepreneurs and business owners in Dubai

Potential Influencer Matches

To reach the target customers effectively, consider collaborating with the following types of influencers:

• Greek Lifestyle Influencers in Dubai: These influencers can connect with the audience by sharing content related to Greek culture, lifestyle, and experiences in Dubai.
• Expat Community Leaders: Influencers who are active in the expat community can help promote the product by leveraging their network and influence among Greek expatriates.
• Travel and Culture Bloggers: Influencers who focus on travel and cultural experiences can highlight the product's relevance to both Greek and Dubai cultures.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

• Cultural Fusion Events: Organize events that blend Greek and Dubai cultures, and have influencers share their experiences through live streams or vlogs.
• Lifestyle Challenges: Create challenges that encourage followers to incorporate the product into their daily lives, with influencers leading by example.
• Storytelling Series: Develop a series of posts or videos where influencers share personal stories about their Greek heritage and life in Dubai, integrating the product naturally into the narrative.

By focusing on these strategies, the marketing campaign can effectively reach and engage the target audience, leveraging the influence of carefully selected influencers.