Book enthusiasts, reviewers, or literary bloggers aged 18-45, active on Instagram/YouTube/TikTok.

Product Positioning

The product in question is books, specifically fiction and non-fiction. In the current market, books can be positioned as a source of entertainment, education, and personal development. Fiction books can be marketed as a means to escape reality, explore new worlds, and experience diverse narratives. Non-fiction books can be positioned as tools for learning, gaining new skills, and understanding real-world issues. A fresh angle could involve highlighting the unique storytelling or educational value of the books, or focusing on the authors' backgrounds and expertise.

Target Customers

The ideal customer profile for these books includes avid readers, book club members, students, educators, and lifelong learners. Examples of target customers could be:

• Young adults and adults who enjoy reading as a hobby
• Students looking for supplementary educational materials
• Professionals seeking personal development through non-fiction
• Book club members who regularly discuss and share books

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Book Bloggers and Reviewers: These influencers have a dedicated audience interested in book recommendations and reviews. They can provide in-depth analysis and personal opinions on the books, appealing to avid readers.

• Educational Influencers: Influencers who focus on learning and personal development can promote non-fiction books as valuable resources for their audience.

• Lifestyle Influencers: Those who incorporate reading into their lifestyle content can showcase the books as part of their daily routine, appealing to a broader audience.

• Authors and Writers: Established authors or writers with a following can endorse the books, lending credibility and attracting their audience's interest.

Content Creation Ideas

• Book Reviews and Recommendations: Influencers can create detailed reviews or listicles recommending the books, highlighting their unique aspects and benefits.

• Reading Challenges: Organize a reading challenge where influencers encourage their followers to read a certain number of books within a timeframe, sharing their progress and thoughts.

• Author Interviews: Conduct interviews with the authors to provide insights into their writing process and the themes of their books.

• Themed Book Discussions: Host live discussions or podcasts on specific themes or topics covered in the books, engaging the audience in meaningful conversations.

• Creative Book Photography: Encourage influencers to create visually appealing content featuring the books in unique settings, capturing the attention of potential readers.