Travel, food, or lifestyle bloggers aged 18-45, based in or with a significant following in Saudi Arabia, active on Instagram, YouTube, or TikTok.

Product Positioning

Hotels and restaurants in Saudi Arabia can be positioned as premium destinations that offer unique cultural experiences, luxury accommodations, and exquisite dining options. Emphasizing the blend of traditional Saudi hospitality with modern amenities can attract both local and international tourists. Highlighting exclusive services, such as personalized experiences, local culinary delights, and cultural tours, can set these establishments apart in a competitive market.

Target Customers

The ideal customer profile includes:

• Affluent Travelers: Individuals or families seeking luxury and comfort during their stay. They are willing to spend on premium services experiences.
• Business Professionals: Corporate clients who require high-quality accommodations and dining options for business trips, meetings, and events.
• Cultural Enthusiasts: Tourists interested in exploring Saudi Arabia's rich heritage, history, and cuisine.
• Local Residents: High-income locals looking for fine dining experiences and staycations.

Illustrative examples:

• A family from Europe planning a luxury vacation in the Middle East.
• A business executive attending a conference in Riyadh.
• A local couple celebrating an anniversary with a fine dining experience.

Potential Influencer Matches

Travel Bloggers and Vloggers

These influencers can showcase the luxurious accommodations and unique experiences offered by the hotels and restaurants. Their content can include detailed reviews, travel guides, and personal experiences, appealing to affluent travelers and cultural enthusiasts.

Food Critics and Culinary Influencers

These influencers can highlight the exquisite dining options, unique dishes, and culinary experiences available. Their content can attract local residents and tourists interested in gastronomy.

Lifestyle Influencers

These influencers can promote the overall experience, including the ambiance, services, and exclusive offers. Their content can appeal to both local residents and international tourists looking for a premium lifestyle experience.

Business Influencers

These influencers can target business professionals by showcasing the facilities, meeting rooms, and services tailored for corporate clients. Their content can include testimonials, event coverage, and business travel tips.

Content Creation Ideas

General Ideas

• Hotel and Restaurant Tours: Virtual tours showcasing the luxurious rooms, amenities, and dining areas.
• Customer Testimonials: Interviews with satisfied guests sharing their experiences.
• Behind-the-Scenes: Content featuring the staff, chefs, and the preparation of exclusive dishes.

Creative Ideas

• Cultural Experience Series: Videos or blog posts exploring local traditions, cultural events, and how the hotel or restaurant incorporates them.
• Exclusive Offers and Giveaways: Collaborations with influencers to offer special discounts or giveaways to their followers.
• Live Cooking Shows: Live-streamed cooking sessions with the restaurant's chefs, featuring signature dishes and interactive Q&A sessions.

By leveraging these strategies, hotels and restaurants in Saudi Arabia can effectively reach and engage their target audience, enhancing their brand presence and attracting more customers.