Real estate experts aged 25-45 on YouTube/Instagram/TikTok

Product Positioning

The service in question is related to teaching people how to wholesale houses. This can be positioned as an educational and investment opportunity in the real estate market. The brand can emphasize the potential for financial independence and wealth-building through real estate wholesaling. By highlighting success stories and practical strategies, the brand can appeal to individuals interested in real estate investment and entrepreneurship.

Target Customers

The ideal customer profile includes individuals who are:

• Aspiring real estate investors looking to enter the market with minimal capital.
• Entrepreneurs seeking new business opportunities.
• Individuals interested in financial education and wealth-building strategies.
• People who are motivated by success stories and practical, actionable advice.

Examples of target customers might include young professionals looking to diversify their income streams, retirees seeking investment opportunities, or individuals with a keen interest in real estate.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Real Estate Experts: Influencers with a background in real estate investment who can provide credibility and share their own success stories.
• Financial Educators: Influencers who focus on personal finance and investment strategies, appealing to those interested in wealth-building.
• Entrepreneurial Influencers: Individuals who inspire others to start their own businesses and explore new opportunities, aligning with the entrepreneurial aspect of wholesaling.

These influencers can reach the target audience by sharing educational content, success stories, and practical tips on platforms like YouTube, Instagram, and LinkedIn.

Content Creation Ideas

• Success Stories: Share case studies and testimonials from individuals who have successfully wholesaled houses, highlighting their journey and achievements.
• Step-by-Step Guides: Create detailed guides on how to start wholesaling houses, including tips on finding deals, negotiating, and closing sales.
• Live Q&A Sessions: Host live sessions with influencers where they answer questions and provide advice on real estate wholesaling.
• Challenges and Workshops: Organize online challenges or workshops that encourage participants to take actionable steps towards wholesaling their first property.
• Infographics and Visual Content: Develop infographics that simplify complex concepts related to real estate wholesaling, making it accessible to beginners.

These content ideas can engage the audience, provide value, and encourage them to explore real estate wholesaling as a viable investment opportunity.