Mężczyźni i kobiety, różny wiek, doświadczenie w remontach, budownictwie lub DIY, aktywni na Instagramie/YouTube/TikTok.

Product Positioning

To effectively position a brand or service related to "remont" (renovation or remodeling), it is essential to highlight the unique selling propositions that differentiate it from competitors. This could include aspects such as quality of materials, innovative design solutions, eco-friendliness, or affordability.

For new products, consider emphasizing how they solve common pain points in renovation, such as time efficiency, cost savings, or ease of use. Fresh angles could involve showcasing before-and-after transformations, emphasizing customer testimonials, or leveraging technology in the renovation process.

Target Customers

The ideal customer profile for a renovation-related product or service may include:

• Homeowners: Individuals looking to upgrade or remodel their living spaces, typically aged 30-55, with a disposable income to invest in home improvements.

• Real Estate Investors: Professionals seeking to enhance property value through renovations, often looking for cost-effective solutions that yield high returns.

• Interior Designers: Creative professionals who require high-quality materials and innovative products to meet their clients' needs.

• DIY Enthusiasts: Individuals who enjoy hands-on projects and are looking for tools, materials, or guidance to undertake their own renovations.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Home Improvement Influencers: These influencers specialize in renovation and DIY projects. They can showcase the product in action, providing tutorials or transformation stories that resonate with homeowners and DIY enthusiasts.

• Interior Design Influencers: They can highlight the aesthetic appeal and functionality of the product, appealing to homeowners and designers looking for inspiration.

• Real Estate Influencers: These influencers can discuss the investment value of renovations, targeting real estate investors and homeowners looking to increase property value.

• Lifestyle Influencers: They can integrate renovation products into broader lifestyle content, reaching a diverse audience that includes potential customers interested in home aesthetics.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Before-and-After Transformations: Showcase dramatic renovations using the product, highlighting the impact on space and functionality.

• DIY Tutorials: Create step-by-step guides on how to use the product for various renovation projects, appealing to DIY enthusiasts.

• Expert Tips: Share insights from industry professionals on best practices for renovations, positioning the brand as a trusted resource.

• Customer Testimonials: Feature stories from satisfied customers who have successfully used the product, building credibility and trust.

• Sustainable Renovation Practices: Discuss eco-friendly renovation options and how the product contributes to sustainable living, appealing to environmentally conscious consumers.

• Interactive Challenges: Launch social media challenges encouraging users to share their renovation projects using the product, fostering community engagement and user-generated content.