Instagram makeup influencers with 10,000 to 100,000 followers. They should be actively creating makeup-related content and open to brand partnerships and sponsorships.

Product Positioning

Makeup styles can be positioned in several ways, depending on the specific products and target audience. Some potential angles include:

• Trend-focused: Highlighting the latest makeup trends and techniques, appealing to a younger audience eager to experiment.
• Natural/clean beauty: Emphasizing natural ingredients and a minimalist approach, attracting consumers concerned about health and sustainability.
• Glamour/special occasion: Focusing on dramatic looks for events and parties, targeting those seeking to make a statement.
• Everyday/practical: Showcasing simple, easy-to-achieve looks for daily wear, appealing to busy individuals.
• Budget-friendly: Promoting affordable makeup options and demonstrating how to achieve stylish looks without breaking the bank.
• Specific skin type/tone: Catering to individuals with particular skin concerns, such as acne-prone or sensitive skin, or specific skin tones.

Target Customers

Based on the positioning, here are some ideal customer profiles:

• The Trendsetter: A young, fashion-conscious individual (16-24) who actively follows beauty trends on social media and enjoys experimenting with new looks. They are influenced by influencers and are willing to try new products.
  • Example: A college student who watches makeup tutorials on TikTok and Instagram and loves to recreate the latest celebrity looks.
• The Eco-Conscious Consumer: An individual (25-45) who prioritizes natural and sustainable products. They are willing to spend more on ethical and environmentally friendly brands.
  • Example: A working professional who seeks out cruelty-free and vegan makeup options.
• The Special Occasion Glamour Seeker: Someone (20-50) who enjoys dressing up for events and parties. They are looking for dramatic and long-lasting makeup that will make them stand out.
  • Example: A young professional attending a wedding or a gala who wants a glamorous makeup look.
• The Busy Professional: An individual (25-55) with a demanding career who needs a quick and easy makeup routine for daily wear. They value efficiency and practicality.
  • Example: A working mother who needs a simple and effective makeup routine that takes less than 15 minutes.
• The Budget-Conscious Beauty Lover: A student or young professional (18-30) who is looking for affordable makeup options that deliver good quality. They are savvy shoppers and look for deals and discounts.
  • Example: A university student who wants to experiment with makeup without spending a fortune.

Potential Influencer Matches

Given the user's specifications (10,000 - 100,000 followers on Instagram, seeking funding/sponsorships), here are suitable influencer types:

• Micro-influencers: These influencers have a smaller but highly engaged audience. They are often seen as more authentic and relatable than larger influencers. They can effectively reach niche target audiences.
  • How they reach target customers: By creating authentic and engaging content that resonates with their followers. They often interact directly with their audience, building trust and credibility.
• Emerging Makeup Artists: Talented makeup artists who are building their online presence. They are passionate about makeup and create high-quality content.
  • How they reach target customers: By showcasing their skills and expertise through tutorials, product reviews, and creative makeup looks.
• Beauty Bloggers/Vloggers: Individuals who create written or video content about makeup, skincare, and beauty. They often have a dedicated following and are seen as trusted sources of information.
  • How they reach target customers: By providing in-depth reviews, tutorials, and tips on makeup application. They can also share their personal experiences with different products and brands.

Enriching user's requirements:

• Engagement Rate: Prioritize influencers with high engagement rates (likes, comments, shares) relative to their follower count. This indicates a more active and responsive audience.
• Content Quality: Assess the quality of their content (photography, videography, editing). High-quality visuals are crucial for showcasing makeup styles effectively.
• Brand Alignment: Ensure their personal brand and values align with the brand being promoted. Authenticity is key to building trust with the audience.
• Past Sponsorships: Review their past sponsored content to see how they have worked with other brands. Look for examples of successful collaborations.

Content Creation Ideas

Here are some content topics and ideas:

• General Ideas:
  • Makeup tutorials for different occasions (e.g., date night, office, party).
  • Product reviews and comparisons.
  • "Get ready with me" videos.
  • Makeup tips and tricks for specific skin types/tones.
  • Behind-the-scenes content showcasing the influencer's makeup routine.
  • Live Q&A sessions with followers.
• Creative Ideas:
  • Recreating iconic makeup looks from movies or TV shows.
  • Collaborating with other influencers on makeup challenges.
  • Creating themed makeup looks based on seasons, holidays, or trends.
  • Using makeup to create optical illusions or special effects.
  • Developing a signature makeup style that is unique to the influencer.
  • Hosting a makeup giveaway or contest to engage followers.