Female, 18-35 years old, alternative lifestyle, gothic fashion, tattoos, and piercings, over 1 million followers.

Product Positioning

The brand or product should be positioned as a bold and edgy choice that resonates with the alternative lifestyle and subcultures, particularly those associated with metal and gothic aesthetics. Emphasizing authenticity, individuality, and a sense of community can create a strong connection with the target audience. Highlighting unique features, such as sustainability or craftsmanship, can also differentiate the product in a crowded market.

For new products, consider leveraging existing trends within the metal and gothic communities, such as collaborations with underground artists or limited-edition releases that appeal to collectors. This approach can create a sense of urgency and exclusivity, enhancing the product's appeal.

Target Customers

The ideal customer profile includes:

• Demographics: Primarily young adults aged 18-35, with a strong inclination towards alternative music genres and subcultures. They may have disposable income to spend on lifestyle products that reflect their identity.

• Psychographics: Individuals who value self-expression, creativity, and authenticity. They are likely to engage with brands that align with their personal values and aesthetics.

• Illustrative Examples:

  • A 25-year-old woman who attends metal concerts regularly and shares her fashion choices on social media.
  • A 30-year-old man who is heavily tattooed, participates in the gothic community, and seeks products that resonate with his lifestyle.
  • A 22-year-old college student who identifies with alternative music scenes and actively engages with online communities focused on metal and gothic culture.

Potential Influencer Matches

Suitable types of influencers for promoting the product include:

• Lifestyle Influencers: Those who embody the metal and gothic lifestyle, showcasing their fashion, music preferences, and daily activities. They can effectively reach the target audience through relatable content that reflects their shared interests.

• Fashion Influencers: Influencers who specialize in alternative fashion, particularly those who focus on gothic or metal aesthetics. Their followers are likely to be interested in similar styles, making them ideal for promoting products that align with these themes.

• Music Influencers: Influencers who are involved in the metal music scene, such as musicians, reviewers, or concert photographers. They can leverage their credibility and audience to promote products that resonate with music lovers.

• Tattoo and Body Art Influencers: Influencers who focus on body art and self-expression through tattoos and piercings. Their audience is likely to appreciate products that reflect a similar ethos of individuality and creativity.

Content Creation Ideas

Proposed content topics and ideas include:

• Behind-the-Scenes: Showcasing the design and production process of the product, highlighting craftsmanship and authenticity.

• Styling Tips: Creating videos or posts on how to style the product within a gothic or metal outfit, featuring different looks for various occasions.

• Community Spotlights: Featuring stories or interviews with fans or customers who embody the brand's ethos, creating a sense of community and connection.

• Music Collaborations: Partnering with local metal bands for exclusive merchandise or promotional events, integrating music with the product.

• User-Generated Content: Encouraging customers to share their own photos and experiences with the product, fostering engagement and authenticity.

• Themed Challenges: Launching social media challenges that encourage followers to showcase their unique styles or interpretations of the brand, potentially going viral within the community.