Micro or nano influencers focusing on food, lifestyle, or local culture, preferably local to the gelateria.

Product Positioning

Piccolina Gelateria's new summer flavor can be positioned as a unique and refreshing treat that embodies the essence of summer. Emphasizing local ingredients and artisanal craftsmanship can create a strong connection with consumers who value quality and authenticity. Highlighting the flavor's seasonal nature can also create urgency, encouraging customers to try it before it's gone. Fresh angles could include promoting the flavor as a perfect accompaniment to summer activities, such as picnics or beach outings, thereby linking the product to lifestyle experiences.

Target Customers

The ideal customer profile for this campaign includes:

• Food Enthusiasts: Individuals who actively seek out new and unique food experiences, often sharing their culinary adventures on social media. They appreciate artisanal products and are likely to engage with content that showcases the flavor's ingredients and preparation.

• Local Culture Advocates: Consumers who are passionate about supporting local businesses and products. They are often involved in community events and are likely to share their experiences with local brands.

• Lifestyle Influencers: People who enjoy sharing their daily lives, including food and leisure activities. They often have a following that trusts their recommendations for local dining and experiences.

Examples of target customers could include young professionals, families looking for fun summer activities, and tourists exploring local culinary offerings.

Potential Influencer Matches

1. Micro-Influencers (1,000 - 10,000 followers): These influencers often have a highly engaged audience and can create authentic content that resonates with their followers. They are ideal for promoting the new flavor through personal stories and experiences.

2. Nano-Influencers (under 1,000 followers): While they have a smaller reach, their close-knit communities often trust their recommendations more. They can create intimate and relatable content that showcases the flavor in everyday settings.

3. Food Bloggers: Influencers who specialize in food content can provide in-depth reviews and visually appealing posts that highlight the flavor's unique aspects. Their established credibility in the food niche can attract food enthusiasts.

4. Local Lifestyle Influencers: These influencers focus on community and local experiences. They can effectively promote the gelateria as a must-visit spot for summer treats, appealing to both locals and tourists.

Content Creation Ideas

• Behind-the-Scenes Content: Share videos or stories showing the creation process of the new flavor, highlighting local ingredients and the craftsmanship involved.

• Taste Test Challenges: Collaborate with influencers to create taste test videos where they compare the new flavor with other popular options, encouraging audience engagement through comments and shares.

• Summer Pairing Suggestions: Create content that suggests perfect pairings for the new flavor, such as ideal summer activities or complementary desserts, encouraging followers to try the flavor in various contexts.

• User-Generated Content Campaign: Encourage customers to share their own experiences with the new flavor using a specific hashtag, creating a sense of community and increasing visibility.

• Seasonal Promotions: Develop limited-time offers or contests that influencers can promote, creating urgency and excitement around the new flavor.

These content ideas can help generate buzz and engagement, making the new summer flavor a talked-about item in the local food scene.