Micro-influencers in Rome, aged 18-35, focusing on music and culture.

Product Positioning

The product in question is a musical show in Rome that highlights Polish culture. This unique combination can be positioned as a cultural and artistic experience that offers audiences a chance to explore and appreciate Polish music and traditions within the vibrant setting of Rome. The show can be marketed as an enriching cultural exchange, appealing to both locals and tourists interested in diverse cultural experiences.

Target Customers

The ideal customer profile includes:

• Cultural Enthusiasts: Individuals who have a keen interest in exploring different cultures and musical genres. They are likely to be drawn to the unique blend of Polish culture presented in an Italian setting.

• Tourists: Visitors to Rome who are looking for unique and memorable experiences that go beyond typical tourist attractions. They may be interested in cultural events that offer insight into different traditions and arts.

• Local Residents: Residents of Rome who enjoy attending cultural events and are open to experiencing international music and performances.

Potential Influencer Matches

• Micro-Influencers in Music and Culture: Influencers who focus on music, especially those with an interest in world music or cultural events. They can effectively reach audiences who are passionate about music and cultural experiences.

• Travel and Lifestyle Influencers: Those who highlight unique experiences in Rome and have a following of tourists and locals looking for interesting activities. They can attract audiences interested in exploring cultural events during their travels.

• Polish Community Influencers: Influencers who are part of or have connections with the Polish community in Rome or Italy. They can engage audiences who have a personal or cultural interest in Polish traditions.

Content Creation Ideas

• Behind-the-Scenes Content: Share exclusive behind-the-scenes footage of rehearsals, interviews with performers, and insights into the cultural significance of the show. This can create anticipation and a deeper connection with the audience.

• Cultural Spotlight Series: Create a series of posts or videos that highlight different aspects of Polish culture, such as traditional music, dance, and costumes, and how they are incorporated into the show.

• Audience Engagement Campaigns: Encourage audience participation by hosting contests or challenges related to Polish music or culture, with winners receiving tickets to the show.

• Live Streaming and Interactive Sessions: Host live streaming events or interactive Q&A sessions with the performers or creators of the show to engage with the audience in real-time and build excitement.

These strategies can help effectively promote the show and attract a diverse audience interested in cultural and musical experiences.