Influencers based in Poland, involved in retail or e-commerce, creating lifestyle or fashion content.

Product Positioning

The brand or product in question appears to be related to retail or merchandise, possibly with a focus on fashion or lifestyle, given the mention of "shops" and "merch." In the Polish market, positioning this product could involve emphasizing local craftsmanship, unique designs, or cultural relevance. Highlighting any sustainable or ethical production practices could also resonate well with consumers who value these aspects.

Target Customers

The ideal customer profile would likely include young adults and millennials who are fashion-conscious and interested in supporting local or unique brands. They may be active on social media platforms and follow trends in lifestyle and fashion. Examples of target customers could include:

• Young professionals in urban areas who are looking for trendy and unique clothing or merchandise.
• University students who are interested in fashion and want to express their individuality through unique pieces.
• Social media-savvy individuals who enjoy sharing their fashion finds and supporting local businesses.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fashion Influencers: These influencers can showcase the product in stylish ways, appealing to fashion-forward audiences.
• Lifestyle Bloggers: They can integrate the product into their daily lives, providing authentic endorsements.
• Local Polish Influencers: Influencers with a strong local following can help build brand trust and authenticity within the Polish market.
• Sustainable Fashion Advocates: If the product has sustainable elements, these influencers can highlight its eco-friendly aspects.

Content Creation Ideas

• Behind-the-Scenes Content: Share the story of how the product is made, focusing on craftsmanship and design.
• Styling Tips: Collaborate with influencers to create content that shows different ways to style the merchandise.
• User-Generated Content Campaigns: Encourage customers to share their own photos and experiences with the product, creating a community around the brand.
• Cultural Connection: Create content that ties the product to Polish culture or traditions, enhancing its local appeal.

By leveraging these strategies, the brand can effectively engage with its target audience and create a strong presence in the market.