Authentic influencers, aged 25-45, connected to community, embodying Western charm.

Product Positioning

Tecovas can be positioned as a premium lifestyle brand that not only offers high-quality handmade boots and apparel but also embodies the spirit of the American West. The focus on craftsmanship and authenticity sets it apart from mass-produced competitors. To enhance its market presence, Tecovas could emphasize storytelling that highlights the heritage and craftsmanship behind each product, appealing to consumers' desire for genuine experiences. Fresh angles could include collaborations with local artisans or limited-edition collections that celebrate specific Western traditions or events.

Target Customers

The ideal customer profile for Tecovas includes:

• Age Group: Adults aged 25–45
• Lifestyle: Individuals who appreciate quality goods and have a sense of adventure while valuing tradition.
• Interests:
  • Ranchers who require durable footwear for their daily activities.
  • Travelers who seek stylish yet functional apparel for their journeys.
  • Country music fans who resonate with the Western lifestyle and culture.
  • Creative professionals who prioritize authenticity and individuality in their fashion choices.

Illustrative examples include a 30-year-old graphic designer who enjoys weekend getaways to national parks, a 40-year-old ranch owner who values quality craftsmanship in their work attire, and a 28-year-old country music enthusiast who attends festivals and values unique fashion statements.

Potential Influencer Matches

To effectively reach the target customers, Tecovas should consider collaborating with the following types of influencers:

• Lifestyle Influencers: Those who embody the Western lifestyle and can showcase Tecovas products in everyday settings, appealing to consumers who appreciate authenticity and quality.

• Fashion Influencers: Influencers with a focus on sustainable and high-quality fashion can highlight the craftsmanship of Tecovas products, attracting consumers who value durability and style.

• Adventure and Travel Influencers: These influencers can showcase Tecovas products in rugged outdoor settings, appealing to the adventurous spirit of the target audience.

• Country Music Artists: Collaborating with musicians who resonate with the brand's values can create a strong connection with fans who appreciate the Western lifestyle.

Content Creation Ideas

To engage the target audience and promote Tecovas effectively, consider the following content topics and ideas:

• Behind-the-Scenes Craftsmanship: Create videos or blog posts that showcase the making of Tecovas products, highlighting the artisans and techniques involved.

• Adventure Stories: Feature customer stories or influencer experiences that illustrate how Tecovas products accompany them on their adventures, reinforcing the brand's connection to the rugged beauty of the West.

• Style Guides: Develop content that offers styling tips on how to incorporate Tecovas products into various outfits, appealing to both traditional and modern aesthetics.

• Community Spotlights: Highlight local communities or events that embody the spirit of the American West, showcasing how Tecovas fits into these narratives.

• User-Generated Content Campaigns: Encourage customers to share their own stories and photos wearing Tecovas products, fostering a sense of community and authenticity around the brand.

These content ideas can help Tecovas resonate with its target audience while promoting its values of craftsmanship, authenticity, and adventure.