Influencers who are expats or have a strong connection to Africa, Asia, or the Pacific Islands. They should be based in Australia and have an audience aged 30 to 59 years old. Suitable influencers could include financial advisors, lifestyle bloggers, or community leaders.

Product Positioning

The remittance company in Australia aims to facilitate money transfers to countries in Africa, Asia, and the Pacific Islands. This service can be positioned as a reliable, fast, and cost-effective solution for expatriates and immigrants living in Australia who need to send money back to their families and friends in their home countries. Emphasizing the ease of use, security, and competitive exchange rates can help differentiate the service from competitors.

Target Customers

The ideal customer profile includes:

• Age Group: 30 to 59 years old
• Location: Living in Australia
• Demographics: Expatriates and immigrants from Africa, Asia, and the Pacific Islands
• Needs: Reliable and affordable remittance services to support families and friends in their home countries

Illustrative Examples

1. John, 45: Originally from Nigeria, John has been living in Sydney for 10 years. He regularly sends money to his family in Lagos to support their living expenses and education.
2. Aisha, 35: Aisha moved from India to Melbourne for work. She sends money monthly to her parents in Mumbai to help with medical bills and household expenses.
3. Tui, 50: Tui, from Fiji, resides in Brisbane and frequently remits funds to his extended family in Suva to assist with community projects and family needs.

Potential Influencer Matches

Types of Influencers

1. Expatriate Bloggers/Vloggers: Influencers who share their experiences of living in Australia and maintaining connections with their home countries. They can create content around the ease and importance of sending money back home.
2. Financial Advisors/Experts: Influencers who provide financial advice and tips, especially those who focus on expatriates and immigrants. They can highlight the benefits and security of using the remittance service.
3. Community Leaders: Influencers who are active in African, Asian, and Pacific Islander communities in Australia. They can leverage their trust and influence within these communities to promote the remittance service.
4. Lifestyle and Family Influencers: Influencers who focus on family life and cultural connections. They can create relatable content about supporting family members abroad.

Content Creation Ideas

General Ideas

• How-To Guides: Step-by-step guides on how to use the remittance service, emphasizing its simplicity and security.
• Customer Testimonials: Real-life stories from users who have benefited from the service, showcasing its impact on their lives and their families.
• Comparison Videos: Comparing the remittance service with other options, highlighting the advantages in terms of cost, speed, and reliability.

Creative Ideas

• Cultural Connection Series: A series of videos or blog posts where influencers share how they stay connected with their culture and family back home, incorporating the remittance service as a key tool.
• Live Q&A Sessions: Live sessions with financial experts or community leaders discussing the importance of remittances and answering audience questions about the service.
• Collaborative Campaigns: Partnering with multiple influencers from different target regions to create a unified campaign that showcases diverse stories and the universal need for reliable remittance services.

By leveraging these strategies, the remittance company can effectively reach and engage its target audience, building trust and encouraging the use of its services.