Influencers in Seattle with a focus on fashion, beauty, and lifestyle content, aged 18-35, active on Instagram, YouTube, or TikTok.

Product Positioning

The color analysis business can be positioned as a personalized service that enhances individual style and confidence by identifying colors that best suit a person's skin tone, hair, and eye color. In the Seattle market, this service can be marketed as a unique and essential part of personal styling, appealing to fashion-forward individuals who are interested in optimizing their wardrobe and cosmetic choices. The brand can leverage the city's vibrant lifestyle and diverse fashion scene to highlight the benefits of color analysis in creating a cohesive and stylish personal image.

Target Customers

The ideal customer profile includes fashion-conscious individuals, predominantly women, aged 25-45, who are interested in personal styling and cosmetics. These customers are likely to be professionals or creatives living in Seattle who enjoy exploring new trends and enhancing their personal style. They value personalized services and are willing to invest in their appearance to boost their confidence and social presence.

Examples of target customers:

• A 30-year-old marketing professional who frequently attends networking events and wants to make a lasting impression with her style.
• A 40-year-old creative director who values unique and personalized fashion choices to express her individuality.
• A 28-year-old social media influencer who is keen on discovering new styling techniques to share with her followers.

Potential Influencer Matches

1. Fashion and Style Influencers: These influencers specialize in outfit styling and can demonstrate how color analysis can enhance wardrobe choices. They can create content showcasing before-and-after transformations using color analysis.

2. Beauty and Cosmetics Influencers: Influencers in this niche can highlight how color analysis can inform makeup choices, leading to more flattering and cohesive looks. Tutorials and product recommendations based on color analysis can engage their audience.

3. Seattle Lifestyle Influencers: These influencers focus on the Seattle lifestyle and can integrate color analysis into their content by showcasing local fashion events, boutiques, and styling sessions. They can appeal to locals interested in enhancing their style.

4. Fun and Entertainment Influencers: Influencers who cover fun things to do in Seattle can incorporate color analysis as a unique and enjoyable experience, appealing to their audience's interest in trying new activities.

Content Creation Ideas

• Before-and-After Transformations: Create content that showcases the impact of color analysis on personal style, featuring real clients or influencers.

• Color Analysis Workshops: Host virtual or in-person workshops with influencers to educate their audience on the benefits of color analysis.

• Seasonal Color Trends: Collaborate with influencers to highlight seasonal color trends and how they can be incorporated into personal styling.

• Interactive Quizzes: Develop engaging quizzes that help followers discover their color palette, encouraging them to book a color analysis session.

• Local Fashion Tours: Partner with Seattle lifestyle influencers to create content around local fashion tours, integrating color analysis as a key component of the experience.