Influencers and streamers who focus on online gambling, slots, and casino games. They should be based in Australia or New Zealand and have an audience interested in online gambling.

Product Positioning

The user's query is focused on finding influencers and streamers for promoting slots and online casinos specifically from Australia or New Zealand. This indicates that the product is an online gambling platform, which includes slot games and other casino-related activities.

In the existing market, online casinos are highly competitive, and positioning the brand effectively is crucial. The brand can be positioned as a premium, secure, and entertaining online casino platform that offers a wide variety of slot games and other casino activities. Emphasizing unique features such as exclusive games, high payout rates, user-friendly interface, and robust security measures can help differentiate the brand from competitors.

Target Customers

The ideal customer profile for an online casino platform would include:

• Age Group: Primarily adults aged 21-45.
• Gender: Both male and female, with a slight skew towards males based on general gambling demographics.
• Location: Residents of Australia and New Zealand.
• Interests: Individuals interested in gambling, online gaming, and entertainment.
• Behavior: Regular users of online gaming platforms, mobile apps, and social media.

Illustrative examples:

1. John, 30: A tech-savvy professional from Sydney who enjoys playing online games in his free time and is looking for new and exciting ways to entertain himself.
2. Emma, 25: A marketing executive from Auckland who likes to unwind by playing slot games on her mobile during her commute.
3. Michael, 40: A business owner from Melbourne who enjoys the thrill of gambling and is always on the lookout for secure and reliable online casino platforms.

Potential Influencer Matches

Types of Influencers

1. Gaming Streamers: Influencers who stream gaming content on platforms like Twitch and YouTube. They can showcase live gameplay of slot games and other casino activities, providing real-time engagement with their audience.
2. Lifestyle Influencers: Influencers who focus on lifestyle content, including entertainment and leisure activities. They can create content around the excitement and fun of playing online casino games.
3. Micro-Influencers: Local influencers with a smaller but highly engaged following. They can provide a more personalized and trustworthy recommendation to their audience.

Specific Influencer Requirements

• Location: Based in Australia or New Zealand.
• Content Focus: Gaming, entertainment, or lifestyle.
• Engagement Rate: High engagement rate with their audience to ensure effective promotion.
• Platform: Active on platforms like Twitch, YouTube, Instagram, and Facebook.

Content Creation Ideas

General Ideas

1. Live Streaming Sessions: Influencers can host live streaming sessions where they play slot games and interact with their audience, explaining the features and benefits of the online casino platform.
2. Tutorial Videos: Creating tutorial videos on how to get started with the online casino, tips for playing slot games, and strategies for winning.
3. Review and Testimonials: Influencers can provide honest reviews and testimonials about their experience with the online casino, highlighting its unique features and advantages.

Creative Ideas

1. Challenge Series: Influencers can create a series of challenge videos where they set specific goals or challenges while playing slot games, encouraging their audience to participate and share their own experiences.
2. Collaborative Streams: Partnering with other influencers for collaborative live streams, where they compete against each other in various casino games, adding an element of competition and excitement.
3. Behind-the-Scenes Content: Sharing behind-the-scenes content of their gaming setup, preparation for live streams, and personal tips for enjoying online casino games.

By leveraging the right influencers and creating engaging content, the online casino platform can effectively reach and attract its target audience in Australia and New Zealand.