Small creators with 500-5,000 followers, primarily female, aged 16-30, focused on digital products, active on Instagram/TikTok, open to collaborations.

Product Positioning

The brand's positioning should focus on the unique value of digital products that enhance productivity and creativity. Emphasizing the ease of use and accessibility of these products can attract a broader audience. Highlighting the benefits of using digital planners, Canva templates, and eBooks—such as organization, inspiration, and empowerment—can resonate well with the target demographic.

For new products, consider positioning them as essential tools for young entrepreneurs and individuals seeking personal development. Fresh angles could include promoting the idea of digital products as a means to achieve work-life balance or as a stepping stone to entrepreneurial success.

Target Customers

The ideal customer profile includes:

• Young Entrepreneurs: Individuals aged 18-30 who are starting their own businesses or side hustles, looking for tools to help them manage their time and resources effectively.

• Students: Teenagers and young adults in high school or college who are seeking organizational tools to help with their studies and personal projects.

• Wellness Enthusiasts: Individuals interested in mental wellness and self-improvement, looking for resources that promote mindfulness and productivity.

• Creative Individuals: People who enjoy crafting, designing, or creating content and are looking for templates and resources to enhance their creative projects.

Potential Influencer Matches

1. Micro-Influencers in the Digital Product Space: Creators who specialize in digital products like planners and templates. They can effectively showcase the products in use, providing authentic testimonials and tutorials.

2. Lifestyle Influencers: Influencers who focus on productivity, organization, and wellness. Their content can reach audiences interested in self-improvement and personal development.

3. Niche Creators in Teen/Young Adult Spaces: Influencers who cater to young adults and teens, particularly those discussing entrepreneurship, empowerment, or mental wellness. Their engagement with this demographic can drive interest in the products.

4. Educational Content Creators: Influencers who share tips and tutorials related to digital products. They can create engaging content that demonstrates the value of the products, attracting potential customers.

Content Creation Ideas

• Behind-the-Scenes Content: Show how digital products are created, including the design process and tips for using them effectively.

• User Testimonials and Success Stories: Share stories from users who have benefited from the products, highlighting their impact on productivity and creativity.

• Tips and Tricks: Create content that provides valuable advice on using digital products for organization, planning, and personal growth.

• Challenges and Giveaways: Host challenges that encourage users to share their experiences with the products, potentially increasing engagement and visibility.

• Collaborative Projects: Partner with influencers to create unique content, such as co-branded templates or planners, that can be promoted to both audiences.

• Interactive Content: Develop quizzes or polls related to productivity and wellness, engaging the audience while subtly promoting the products.