Influencers should be male or female, aged 25-50, located in Ontario, with a focus on woodworking, DIY, or home improvement. They should have a strong presence on platforms like Instagram, YouTube, or TikTok.

Product Positioning

To effectively position a woodworking brand or service in Ontario, it is essential to highlight the unique aspects of the offerings. This could include emphasizing craftsmanship, sustainability, and local sourcing of materials. For new products, consider focusing on the growing trend of DIY projects and home improvement, which has gained popularity among consumers. Positioning the brand as a provider of high-quality, locally made woodworking products can resonate well with environmentally conscious customers and those looking to support local businesses.

Target Customers

The ideal customer profile for a woodworking brand in Ontario may include:

• DIY Enthusiasts: Individuals who enjoy home improvement projects and are looking for quality materials and tools to enhance their skills.

• Homeowners: People seeking custom furniture or home decor items that reflect their personal style and enhance their living spaces.

• Craftsmen and Artisans: Professionals in the woodworking field who may be interested in high-quality tools or materials to elevate their work.

• Eco-conscious Consumers: Customers who prioritize sustainability and are interested in products made from responsibly sourced materials.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• DIY and Home Improvement Influencers: These influencers can showcase the products in action, providing tutorials and project ideas that resonate with DIY enthusiasts and homeowners.

• Sustainable Living Influencers: Collaborating with influencers who focus on eco-friendly practices can attract eco-conscious consumers and highlight the brand's commitment to sustainability.

• Local Artisans and Craftsmen: Partnering with local woodworking experts can enhance credibility and appeal to customers who value craftsmanship and local sourcing.

• Lifestyle Influencers: Influencers who focus on home decor and lifestyle can help showcase the products in beautifully styled settings, appealing to a broader audience.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• DIY Project Tutorials: Create step-by-step guides for various woodworking projects, encouraging customers to use the brand's products.

• Behind-the-Scenes Content: Share videos or blog posts that showcase the craftsmanship and processes involved in creating the products, highlighting the brand's dedication to quality.

• Sustainability Stories: Develop content that tells the story of the materials used, focusing on local sourcing and eco-friendly practices.

• Customer Spotlights: Feature stories or testimonials from satisfied customers who have used the products in their own projects, creating a sense of community and trust.

• Seasonal Decor Ideas: Provide inspiration for seasonal woodworking projects, such as holiday decorations or outdoor furniture, to keep the audience engaged year-round.