Beauty enthusiasts, makeup artists, skincare specialists, or lifestyle bloggers based in Calgary, Canada. Should have a strong engagement rate and create high-quality content.

Product Positioning

The beauty market is saturated, so a brand needs a unique selling proposition. For a new beauty product, consider positioning it around:

• Sustainability: Eco-friendly packaging, ethically sourced ingredients, cruelty-free practices.
• Specific Skin Concerns: Targeting niche issues like rosacea, eczema, or sensitivity with specialized formulations.
• Ingredient Focus: Highlighting a unique or scientifically-backed ingredient and its benefits.
• Minimalism: Promoting a simplified beauty routine with multi-purpose products.
• Inclusivity: Catering to a diverse range of skin tones and types.

Target Customers

Based on the above positioning options, here are some ideal customer profiles:

• Eco-Conscious Consumer: Aged 25-45, interested in sustainable living, actively seeks out eco-friendly products, willing to pay a premium for ethical brands. Example: A marketing professional who bikes to work, shops at farmers' markets, and is passionate about reducing their environmental impact.
• Problem-Focused Individual: Aged 30-50, struggles with a specific skin condition, seeks effective and gentle solutions, researches ingredients and product reviews. Example: A teacher with rosacea who is looking for a calming and redness-reducing skincare routine.
• Ingredient-Savvy Shopper: Aged 20-35, knowledgeable about skincare ingredients, seeks products with proven efficacy, follows beauty trends and scientific advancements. Example: A university student studying biology who is interested in the science behind skincare.
• Minimalist Enthusiast: Aged 25-40, values simplicity and efficiency, seeks multi-purpose products, prefers a streamlined beauty routine. Example: A busy working mom who wants a quick and effective skincare routine.
• Diversity Advocate: Aged 18-35, values inclusivity and representation, seeks brands that cater to diverse skin tones and types, supports brands that promote body positivity. Example: A young artist who is passionate about social justice and representation in media.

Potential Influencer Matches

• Micro-Influencers (1,000-10,000 followers): Local Calgary-based beauty enthusiasts with a genuine passion for beauty and a highly engaged audience. They can connect with the community on a personal level.
• Beauty Bloggers/Vloggers: Calgary-based individuals who create in-depth reviews, tutorials, and informative content about beauty products. They can provide detailed insights and build trust with their audience.
• Makeup Artists: Calgary-based professional makeup artists who can showcase the product's versatility and create stunning looks. They can reach aspiring makeup artists and beauty enthusiasts.
• Lifestyle Influencers: Calgary-based influencers who incorporate beauty into their daily lives and share their experiences with their followers. They can reach a broader audience interested in fashion, travel, and wellness.
• Diversity & Inclusion Advocates: Calgary-based influencers who promote inclusivity and representation in the beauty industry. They can reach a diverse audience and build brand credibility.

Content Creation Ideas

• General Ideas:
  • "Get Ready With Me" videos featuring the product.
  • Tutorials showcasing different ways to use the product.
  • Product reviews and comparisons.
  • Behind-the-scenes content showcasing the brand's values and processes.
  • Collaborations with other local businesses.
• Creative Ideas:
  • A series of videos showcasing the product's versatility through different makeup looks inspired by Calgary landmarks.
  • A "day in the life" vlog featuring a local influencer using the product in their daily routine.
  • A contest or giveaway encouraging followers to share their own creative looks using the product.
  • Partnering with a local artist to create a limited-edition packaging design.
  • Hosting a beauty workshop or event in Calgary featuring the product.