Micro influencers in India, specializing in corporate/HR advice, active on LinkedIn/Twitter/Instagram, able to attend events and engage with leadership.

Product Positioning

Haleon's HealthNxt initiative appears to be focused on health and wellness, potentially within a corporate or HR context. In the existing market, this initiative can be positioned as a forward-thinking, health-focused program that aims to integrate wellness into corporate environments. By leveraging the expertise of corporate and HR professionals, Haleon can position itself as a leader in promoting health and wellness in the workplace, offering innovative solutions and insights that align with modern corporate health trends.

Target Customers

The ideal customer profile for Haleon's HealthNxt initiative would likely include:

• Corporate HR Managers: Individuals responsible for employee well-being programs and initiatives within companies.
• Business Leaders: Executives and decision-makers interested in integrating health and wellness into their corporate culture.
• Health and Wellness Advocates: Professionals who are passionate about promoting health in the workplace and have influence over corporate health policies.

Illustrative examples include HR directors at large corporations, CEOs of companies with a strong focus on employee wellness, and consultants specializing in corporate health strategies.

Potential Influencer Matches

To effectively promote the HealthNxt initiative, the following types of influencers would be suitable:

• Micro-Influencers in Corporate/HR Advice: These influencers have a niche following interested in corporate strategies and HR practices. They can engage their audience by discussing the benefits of integrating health initiatives in the workplace.

• Health and Wellness Experts: Influencers who focus on health and wellness, particularly in a corporate setting, can provide valuable insights and lend credibility to the initiative.

• Business Thought Leaders: Influencers who are recognized for their expertise in business innovation and leadership can help position HealthNxt as a cutting-edge initiative.

These influencers can reach the target customers by sharing content that highlights the benefits of the HealthNxt initiative, offering testimonials, and engaging in discussions with Haleon leadership and panelists.

Content Creation Ideas

• Panel Discussions and Interviews: Host live or recorded sessions with Haleon leadership and invited panelists discussing the importance of health in the corporate world.

• Case Studies and Success Stories: Share stories of companies that have successfully integrated health initiatives, highlighting the positive impact on employee well-being and productivity.

• Interactive Q&A Sessions: Allow influencers to engage with their audience by answering questions about corporate health strategies and the HealthNxt initiative.

• Infographics and Visual Content: Create visually appealing content that outlines the key benefits and features of the HealthNxt initiative, making it easy to share and understand.

These content ideas can help generate interest and engagement, positioning Haleon's HealthNxt initiative as a leader in corporate health and wellness.