Influencers who focus on eclectic style, photography, lifestyle, and home content. They should be based in St. Louis and have a strong following in these niches. The influencers can be of any gender and age range, as long as they have a significant impact on their audience.

Product Positioning

The query suggests a focus on eclectic style, photography, lifestyle, and home, specifically in the St. Louis area. This indicates a niche market that values unique, artistic, and personalized home decor and lifestyle choices. The brand or product can be positioned as a provider of distinctive and stylish home decor items, lifestyle products, or photography services that cater to individuals who appreciate eclectic and creative aesthetics.

Target Customers

The ideal customer profile for this brand would include:

• Young Professionals and Millennials: Individuals aged 25-40 who are establishing their homes and are interested in unique and stylish decor.
• Creative Individuals: Artists, photographers, and designers who appreciate eclectic and artistic styles.
• Home Decor Enthusiasts: People who enjoy decorating their homes with unique and personalized items.
• Social Media Savvy Consumers: Individuals who are active on social media platforms and follow lifestyle and home decor trends.

Illustrative examples:

• A 30-year-old graphic designer who loves to decorate their apartment with unique and artistic pieces.
• A young couple who recently bought their first home and are looking for stylish and eclectic decor items.
• A lifestyle blogger who shares home decor tips and ideas with their followers.

Potential Influencer Matches

Based on the target customers, the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers share content related to daily life, home decor, and personal style. They can showcase how the brand's products fit into their eclectic and stylish homes.
• Home Decor Influencers: Influencers who focus specifically on home decor and interior design. They can create content featuring the brand's products in various home settings.
• Photography Influencers: Influencers who specialize in photography and visual arts. They can create visually appealing content that highlights the artistic and unique aspects of the brand's products.
• Local Influencers in St. Louis: Influencers who are based in St. Louis and have a strong local following. They can help promote the brand to a local audience and create a sense of community.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Home Decor Tours: Influencers can create video tours of their homes, showcasing how they incorporate the brand's products into their eclectic decor.
• DIY and Styling Tips: Influencers can share DIY projects and styling tips using the brand's products, providing inspiration for their followers.
• Before and After Transformations: Influencers can document the transformation of a room or space using the brand's products, highlighting the impact of the decor items.
• Photography Challenges: Photography influencers can create challenges or themes that encourage their followers to use the brand's products in creative photo shoots.
• Local Events and Collaborations: Collaborate with local influencers to host events or workshops in St. Louis, creating opportunities for followers to experience the brand in person.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create engaging and impactful marketing campaigns.