English teachers or tutors based in Osaka, active on Instagram, YouTube, or TikTok, creating educational content focused on English language learning.

Product Positioning

The product or service being promoted is likely related to the English language, possibly an educational service, language learning app, or English-speaking community in Osaka. Positioning this product in the market involves highlighting its unique benefits as improving English proficiency, offering cultural exchange opportunities, or providing a platform for English speakers to connect in Osaka. Emphasizing the local relevance and the quality of the service can help differentiate it from other similar offerings.

Target Customers

The ideal customer profile includes:

• Expats and Foreign Residents: Individuals living in Osaka who are native English speakers or are looking to improve their English skills.
• Japanese Locals: People interested in learning or improving their English for personal, academic, or professional reasons.
• Students: University or high school students who need to enhance their English proficiency for exams or future career opportunities.
• Professionals: Business people who require English for international communication and career advancement.

Illustrative examples:

• A Japanese university student preparing for TOEFL or IELTS exams.
• An expatriate looking for social events to meet other English speakers.
• A local business professional aiming to improve their English for better job prospects.

Potential Influencer Matches

English Language Educators

These influencers can provide valuable content related to language learning tips, exam preparation, and cultural insights. They can reach students and professionals looking to improve their English skills.

Lifestyle and Travel Bloggers

Influencers who focus on lifestyle and travel can attract expats and foreign residents. They can share experiences about living in Osaka, cultural integration, and language learning journeys.

Local Celebrities or Public Figures

Local personalities who are proficient in English and have a significant following can help bridge the gap between local residents and the expat community. They can promote the product through personal endorsements and relatable content.

Student Influencers

University students with a strong social media presence can connect with their peers and share their experiences with the product, making it appealing to the younger demographic.

Content Creation Ideas

General Ideas

• Language Learning Tips: Short videos or posts with practical tips for improving English skills.
• Cultural Exchange Stories: Sharing personal stories of cultural exchange and how learning English has impacted their lives.
• Event Highlights: Coverage of local events or meetups organized by the brand, showcasing community engagement.

Creative Ideas

• Challenge Series: A series of challenges where influencers try to learn or teach a new English phrase or idiom each day.
• Collaborative Content: Partnering with multiple influencers to create a mini-series on different aspects of living in Osaka as an English speaker.
• User-Generated Content: Encouraging followers to share their own language learning journeys and featuring the best stories on the brand's social media channels.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, impactful content that resonates with both local residents and the expat community in Osaka.