Female influencers aged 25-45 in the beauty and wellness niche with over 50k followers on Instagram and YouTube.

Product Positioning

The brand focuses on face yoga, face massage, and natural face lift content. This positions the product within the wellness and beauty industry, specifically targeting individuals interested in non-invasive, natural methods for facial rejuvenation and anti-aging. The brand can be positioned as a holistic and natural alternative to cosmetic procedures, emphasizing the benefits of self-care and natural beauty enhancement.

Target Customers

The ideal customer profile includes:

• Age Group: Primarily women aged 25-45 who are interested in maintaining youthful skin without resort surgical procedures.
• Interests: Individuals who are into wellness, natural beauty, and self-care routines.
• Lifestyle: Health-conscious individuals who prefer natural and holistic approaches to beauty and wellness.
• Income Level: Middle to upper-middle class, as they are more likely to invest in beauty and wellness products and services.

Illustrative Examples

1. Young Professionals: Women in their late 20s to early 30s working in corporate environments who are looking for quick and effective self-care routines.
2. Mothers: Women in their 30s to early 40s who are balancing family life and personal care, seeking convenient and natural beauty solutions.
3. Fitness Enthusiasts: Individuals who are already invested in a healthy lifestyle and are looking to extend their wellness routines to facial care.

Potential Influencer Matches

Micro-Influencers (50k-100k followers)

• Wellness Coaches: Influencers who focus on overall wellness, including mental health, physical fitness, and natural beauty.
• Beauty Bloggers: Influencers who specialize in skincare and natural beauty tips, often sharing DIY beauty routines and product reviews.
• Yoga Instructors: Influencers who teach yoga and incorporate face yoga into their routines, promoting holistic health and beauty.

Macro-Influencers (100k-500k followers)

• Celebrity Estheticians: Well-known skincare experts who have a large following and can lend credibility to the brand.
• Lifestyle Influencers: Influencers who cover a broad range of topics including beauty, wellness, and self-care, appealing to a diverse audience.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on face yoga exercises and face massage techniques.
• Before and After: Showcasing the results of regular face yoga and massage routines over a period of time.
• Product Reviews: Honest reviews of products that complement face yoga and massage routines.

Creative Ideas

• Live Sessions: Hosting live face yoga classes or Q&A sessions with skincare experts.
• Challenges: Creating a 30-day face yoga challenge with daily exercises and progress tracking.
• Collaborations: Partnering with fitness or wellness influencers to create integrated routines that combine body and face exercises.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a leader in natural and holistic facial care.