Influenceurs français de la génération Z (16-25 ans) avec un public similaire. Ils doivent être perçus comme authentiques et proches de leur communauté, partageant des moments de vie réels et accessibles. Les influenceurs ne doivent pas être associés à des marques de luxe ou à un style de vie inatteignable.

Product Positioning

The Lipton x Kodak collaboration can be positioned as a celebration of everyday moments and memories, blending the sensory experience of taste (Lipton) with the visual capture of life's snapshots (Kodak). This partnership can evoke nostalgia and encourage consumers to savor simple pleasures. The positioning should emphasize accessibility, creativity, and the joy of sharing experiences. It should avoid being perceived as overly luxurious or exclusive, aligning with the "relatable" requirement.

Target Customers

The ideal customer profile is a Gen Z individual (18-25 years old) who is active on social media, values authentic experiences, and appreciates brands that align with their lifestyle. They are likely students or young professionals, interested in photography, travel, music, and social gatherings. They seek products that are affordable, aesthetically pleasing, and shareable on social media.

Examples:

• A university student who enjoys taking photos with their phone or a vintage camera and sharing them on Instagram. They appreciate brands that are environmentally conscious and promote inclusivity.
• A young professional who enjoys exploring new cafes and documenting their experiences on TikTok. They are drawn to visually appealing products and brands that offer a sense of community.
• A group of friends who enjoy picnics and outdoor activities, capturing memories with disposable cameras. They value authenticity and brands that promote real-life connections.

Potential Influencer Matches

Given the requirements, suitable influencer types include:

• Lifestyle Vlogger: Gen Z creators who document their daily lives, incorporating the Lipton x Kodak package into their routines. They can showcase how the products enhance everyday moments and create visually appealing content.
• Photography Enthusiast: Influencers passionate about photography, regardless of their equipment (phone, film, digital). They can create tutorials, share tips, and showcase the aesthetic appeal of the collaboration.
• Student/College Life Influencer: Creators who share relatable content about student life, campus activities, and social gatherings. They can integrate the Lipton x Kodak package into their study sessions, dorm room decor, or weekend adventures.
• DIY/Craft Influencer: Gen Z influencers who enjoy creating DIY projects, upcycling, or customizing items. They can use the Kodak elements to create unique photo displays, personalized gifts, or themed decorations.

These influencers should be relatable, authentic, and have a genuine interest in the product. Their content should be visually appealing, engaging, and aligned with the brand's message. The follower count between 400K and 1M is appropriate for reaching a wide audience while maintaining a sense of authenticity.

Content Creation Ideas

Here are some content ideas:

• General:
  • "A Day in My Life" vlog featuring the Lipton x Kodak package.
  • Photography tutorial using Kodak film or a Kodak-themed filter.
  • Giveaway contest on Instagram or TikTok.
  • Review of the Lipton x Kodak package.
  • Behind-the-scenes look at a photoshoot using Kodak film.
• Creative:
  • Create a "Kodak Moments" challenge, encouraging followers to share their favorite memories using a specific hashtag.
  • Design a custom Lipton x Kodak filter for Instagram or Snapchat.
  • Host a virtual photography workshop featuring a Kodak ambassador.
  • Partner with a local artist to create a mural inspired by the Lipton x Kodak collaboration.
  • Create a stop-motion animation using Lipton tea bags and Kodak film.

The content should be visually appealing, engaging, and aligned with the brand's message. It should also be shareable and encourage user-generated content.