Identify high-engagement influencers within the makeup/beauty niche who have between 50,000 and 250,000 followers. Prioritize creators with strong audience interaction metrics (likes, comments, shares, etc.) and consistent, quality content aligned with current beauty trends the Engagement rate should be over 10% minimum and also they need to have atleast 3 video uploaded in the last moment that has over 30% engagement range
Micro to macro beauty influencers, primarily female, aged 18-35, active on Instagram and TikTok, with a focus on makeup and beauty content.
Analisis & Wawasan Riset
The makeup and beauty niche is highly competitive, with numerous brands vying for attention. To effectively position a new product, it is essential to identify unique selling propositions (USPs) that resonate with current market trends. This could include focusing on sustainability, inclusivity, or innovative formulations that cater to specific skin types or concerns.
For example, if the product is a new line of eco-friendly makeup, positioning it as a solution for environmentally conscious consumers can create a strong market fit. Highlighting the use of natural ingredients and sustainable packaging can attract a dedicated customer base that values ethical consumption.
The ideal customer profile for a beauty product can vary based on the product's positioning. However, common characteristics may include:
Age Group: Primarily targeting millennials and Gen Z, aged 18-35, who are active on social media and influenced by online trends.
Interests: Customers interested in beauty trends, skincare routines, and makeup tutorials. They often seek products that enhance their personal style and self-expression.
Values: Many consumers in this demographic prioritize brands that align with their values, such as cruelty-free practices, sustainability, and inclusivity.
Illustrative examples of target customers could include:
- A 25-year-old beauty enthusiast who follows makeup tutorials on Instagram and TikTok.
- A 30-year-old professional seeking high-quality, long-lasting makeup for daily use.
- A 22-year-old college student interested in affordable yet trendy beauty products.
To effectively reach the target customers, consider collaborating with the following types of influencers:
Micro-Influencers: With follower counts between 50,000 and 250,000, these influencers often have higher engagement rates and more personal connections with their audience. They can create authentic content that resonates well with their followers.
Beauty Experts: Influencers who are makeup artists or beauty professionals can provide credibility and expert insights, appealing to customers looking for quality and expertise.
Trendsetters: Influencers who are known for setting trends in the beauty space can help position the product as a must-have item, especially if they align with current beauty trends.
These influencers should meet the specified criteria of having an engagement rate over 10% and recent high-engagement content, ensuring they can effectively promote the product.
To maximize the impact of influencer collaborations, consider the following content topics and ideas:
Tutorials and How-Tos: Influencers can create makeup tutorials using the product, showcasing its versatility and effectiveness.
Before and After Transformations: Highlighting the product's impact through transformation videos can attract attention and demonstrate real results.
Challenges and Trends: Engaging influencers in popular beauty challenges or trends can increase visibility and encourage audience participation.
User-Generated Content: Encourage influencers to invite their followers to share their own looks using the product, fostering community engagement and organic promotion.
Behind-the-Scenes Content: Sharing the story behind the product, including its development and the brand's values, can create a deeper connection with the audience.
These content ideas not only align with the brand but also have the potential to go viral, leveraging the influencers' reach and engagement to maximize campaign effectiveness.
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