Mothers aged 25-40, located in Tamil Nadu, active on Instagram and YouTube, focusing on lifestyle and baby products.

Product Positioning

The product appears to be lifestyle-related, potentially targeting mothers and babies, with an emphasis on experimenting with the product. This suggests a focus on practical, everyday use and the benefits it can bring to family life. Positioning the product as a must-have for modern moms who are looking for reliable, innovative solutions for their families would be effective. Highlighting the product's unique features, safety, and ease of use can help it stand out in the market.

Target Customers

The ideal customer profile would be mothers, particularly those with young children or babies, who are active on social media and interested in lifestyle content. These customers are likely to be:

• Young mothers aged 25-40
• Tech-savvy and active on social media platforms like Instagram and Facebook
• Interested in parenting tips, baby products, and lifestyle hacks
• Looking for trustworthy recommendations and reviews from other moms

Potential Influencer Matches

Lifestyle Influencers

These influencers focus on various aspects of daily life, including family, home, and personal well-being. They can showcase how the product fits seamlessly into their routines, providing practical demonstrations and personal testimonials.

Mom Influencers

Mothers who share their parenting journeys, tips, and product recommendations. They have a loyal following of other moms who trust their advice and are likely to be interested in products that can make their lives easier.

Baby Product Reviewers

Influencers who specialize in reviewing baby products. They can provide detailed, honest reviews and comparisons, helping to build credibility and trust in the product.

Experimentation Enthusiasts

Influencers who enjoy trying out new products and sharing their experiences. They can create engaging content that highlights the product's unique features and benefits through experiments and demonstrations.

Content Creation Ideas

General Ideas

• Product reviews and unboxings
• How-to guides and tutorials
• Day-in-the-life videos featuring the product
• Testimonials and user stories

Creative Ideas

• "Mom Hacks" series showcasing innovative uses of the product
• Collaborative challenges with other influencers to test the product in different scenarios
• Interactive Q&A sessions where influencers answer followers' questions about the product
• Behind-the-scenes content showing the product development process or the story behind the brand

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and interest in the product.