Lifestyle, fashion, or beauty influencers in Abha, aged 20-40, active on Instagram or Snapchat.

Product Positioning

The perfume store specializes in luxury brands, which positions it in the high-end market segment. The focus should be on exclusivity, sophistication, and quality. Emphasizing the luxurious experience and the prestige associated with owning such perfumes can attract affluent customers who value premium products. Highlighting the unique scents and the craftsmanship behind each perfume can further enhance the brand's appeal.

Target Customers

The ideal customer profile includes affluent individuals residing in Abha who appreciate luxury and have a keen interest in high-end fashion and lifestyle products. These customers are likely to be professionals, business owners, or individuals with a high disposable income. They may also be interested in other luxury goods such as designer clothing, high-end accessories, and fine dining experiences.

Illustrative Examples

• A successful entrepreneur in Abha who frequently attends social events and values exclusivity.
• A fashion-forward individual who follows the latest trends and seeks to complement their style with luxury perfumes.
• A professional in a high-paying job who enjoys indulging in premium products as a reward for their hard work.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Luxury Lifestyle Influencers: These influencers focus on high-end fashion, travel, and lifestyle content. They can showcase the perfumes as part of their luxury lifestyle, appealing to followers who aspire to similar experiences.

• Fashion Influencers: Influencers who specialize in fashion can integrate the perfumes into their content, highlighting how the scents complement various outfits and occasions.

• Local Influencers in Abha: Influencers with a strong local following in Abha can create content that resonates with the community, emphasizing the availability and exclusivity of the perfumes in the city.

Content Creation Ideas

• Behind-the-Scenes Stories: Share the story behind each perfume, including the inspiration, ingredients, and craftsmanship involved in creating the scent. This can create a deeper connection with the audience.

• Luxury Lifestyle Integration: Create content that integrates the perfumes into luxurious settings, such as high-end fashion shoots, exclusive events, or elegant home decor, to emphasize the brand's prestige.

• Scent Experience Videos: Develop videos that capture the sensory experience of the perfumes, using visuals and music to evoke the emotions and ambiance associated with each scent.

• Influencer Challenges: Organize challenges where influencers create content around a specific theme, such as "A Day in Luxury," featuring the perfumes as a key element.

By focusing on these strategies, the perfume store can effectively position itself in the luxury market and attract the ideal customers in Abha.