Age: 25-40, targeting a millennial and Gen Z audience who rely heavily on mobile devices. Location: Primarily based in or with strong audiences in European countries like the UK, France, Germany, Italy, and Poland, aligning with itson.eu’s market focus.
Influencers aged 25-40, based in or with strong audiences in the UK, France, Germany, Italy, and Poland. They should be active on Instagram, TikTok, or YouTube, creating lifestyle, technology, or travel content.
Analisis & Wawasan Riset
Product Positioning
The brand or service is likely focused on digital engagement, given the emphasis on mobile device usage among millennials and Gen Z. Positioning should highlight convenience, connectivity, and modern lifestyle integration. The product should be marketed as a seamless part of daily life, enhancing user experience through technology. In the European market, it can be positioned as a trendsetter, aligning with local cultural nuances and preferences.
Target Customers
The ideal customer profile includes tech-savvy millennials and Gen Z individuals aged 25-40. They are likely to be urban dwellers, professionals, or students who value innovation and digital solutions. Examples include:
- A 28-year-old marketing professional in London who uses mobile apps for productivity and social networking.
- A 32-year-old tech enthusiast in Berlin who follows the latest digital trends and gadgets.
- A 25-year-old student in Paris who relies on mobile devices for education and entertainment.
Potential Influencer Matches
- Tech Influencers: These influencers can demonstrate the product's technological advantages and appeal to the target audience's interest in innovation.
- Lifestyle Influencers: They can showcase how the product integrates into daily routines, emphasizing convenience and modern living.
- Travel Influencers: Given the European focus, travel influencers can highlight the product's utility across different locations and cultures.
Content Creation Ideas
- Tech Reviews and Tutorials: Create content that explains the product's features and benefits, appealing to tech enthusiasts.
- Day-in-the-Life Vlogs: Collaborate with lifestyle influencers to show how the product enhances daily activities.
- Cultural Integration Stories: Highlight how the product fits into various European lifestyles, using local influencers to add authenticity.
- Interactive Challenges: Engage the audience with challenges or contests that encourage them to use and share the product creatively.
Daftar Influencer Terpilih - Mencari
