Nano influencers, 1,000+ followers, family-oriented, engaging with kids and family content, primarily on Instagram/TikTok.

Product Positioning

The brand's positioning should emphasize the fun, educational, and bonding aspects of family and board games. Highlighting the unique selling points of the games, such as their ability to foster family connections, encourage critical thinking, and provide entertainment for various age groups, can create a strong appeal. For niche products like murder mystery party games, positioning them as unique experiences for gatherings can attract a specific audience looking for engaging social activities.

Target Customers

The ideal customer profile includes:

• Parents (ages 25-45): Looking for quality family time and educational games for their children. They value products that promote learning and interaction.

• Board Game Enthusiasts: Individuals who enjoy exploring new games and are likely to share their experiences on social media. They appreciate unique and niche games.

• Event Planners: People organizing gatherings, parties, or family events who seek engaging activities to entertain guests.

Examples of target customers:

• A mother of two who seeks educational games that can be played during family game nights.

• A young adult who enjoys hosting murder mystery parties and is always on the lookout for new themes and games to enhance the experience.

Potential Influencer Matches

1. Family Lifestyle Influencers: These influencers focus on parenting, family activities, and educational content. They can effectively reach parents looking for engaging games for their children.

2. Board Game Reviewers: Influencers who specialize in reviewing board games can provide in-depth insights and recommendations, appealing to enthusiasts and casual players alike.

3. Event Planning Influencers: These influencers can showcase how the games can be integrated into parties and gatherings, targeting those looking for unique entertainment options.

4. Niche Game Enthusiasts: Influencers who focus on specific genres, such as mystery or strategy games, can help promote the more specialized offerings like murder mystery party games.

Content Creation Ideas

• Game Night Challenges: Create a series of videos where families or influencers play the games and share their experiences, highlighting the fun and engagement.

• Educational Benefits: Develop content that discusses the educational aspects of the games, such as critical thinking and teamwork, appealing to parents.

• Themed Game Nights: Showcase different themes for game nights, including murder mystery parties, with tips on how to host them effectively.

• User-Generated Content: Encourage customers to share their game night experiences on social media, creating a community around the brand and increasing engagement.

• Behind-the-Scenes: Share the process of game development, including design and testing phases, to create a connection with the audience and build brand loyalty.