Designers, packaging experts, or food industry professionals with a focus on packaging design.

Product Positioning

The product in question is chewing gum with a focus on packaging design. In the existing market, this product can be positioned as a premium or innovative option, emphasizing unique and eye-catching packaging that stands out on shelves. This approach can appeal to consumers who value aesthetics and are drawn to products that offer a distinct visual appeal. Additionally, the packaging can be marketed as eco-friendly or sustainable if applicable, tapping into the growing consumer demand for environmentally conscious products.

Target Customers

The ideal customer profile for this product includes:

• Young Adults (18-35 years old): This demographic is often attracted to trendy and visually appealing products. They are likely to appreciate innovative packaging designs and are active on social media platforms where they can share their finds.

• Health-Conscious Consumers: If the gum offers benefits such as being sugar-free or containing natural ingredients, it can appeal to those who prioritize health and wellness in their purchasing decisions.

• Eco-Conscious Shoppers: If the packaging is sustainable, it will attract consumers who are environmentally aware and prefer products that align with their values.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase the product in everyday settings, highlighting its design and any unique features. They can reach a broad audience that values aesthetics and lifestyle enhancements.

• Health and Wellness Influencers: If the gum has health benefits, these influencers can discuss its advantages, appealing to their audience who are interested in maintaining a healthy lifestyle.

• Eco-Friendly Influencers: If the packaging is sustainable, partnering with influencers who focus on environmental issues can effectively reach eco-conscious consumers.

Content Creation Ideas

• Unboxing Videos: Highlight the unique packaging design through engaging unboxing videos that capture the audience's attention.

• Design Challenges: Encourage influencers to create content around a design challenge, where they showcase how the packaging can be repurposed or integrated into creative projects.

• Health Tips: If applicable, influencers can create content around the health benefits of the gum, such as sugar-free benefits or natural ingredients, providing value to their audience.

• Sustainability Stories: Share stories or content that emphasize the sustainable aspects of the packaging, encouraging consumers to make environmentally friendly choices.

These strategies can help effectively position the chewing gum in the market and reach the target audience through the right influencers and content.