Sports, lifestyle, and fitness influencers based in Quebec, Canada, aged 18-40, active on Instagram, YouTube, and TikTok.

Product Positioning

The new sports drink company in Quebec, Canada, can position itself as a local, health-conscious brand that caters to the active lifestyle of Quebec residents. By emphasizing its local roots, the brand can appeal to regional pride and differentiate itself from larger, international competitors. Highlighting unique ingredients, health benefits, or sustainable practices can also create a strong market presence.

Target Customers

The ideal customer profile includes:

• Active Individuals: People who regularly engage in sports, fitness, and outdoor activities.
• Health Enthusiasts: Consumers who prioritize health and wellness in their lifestyle choices.
• Young Adults: Primarily aged 18-35, who are more likely to try new products and follow trends.
• Quebec Residents: Individuals who prefer supporting local businesses and products.

Examples include university students involved in sports, young professionals who frequent gyms, and outdoor enthusiasts who enjoy activities like hiking or cycling.

Potential Influencer Matches

• Sports Influencers: Athletes or sports enthusiasts who can demonstrate the drink's benefits during workouts or competitions.
• Fitness Influencers: Trainers or fitness coaches who can incorporate the drink into their fitness routines and share results with their audience.
• Lifestyle Influencers: Individuals who focus on health and wellness, showcasing the drink as part of a balanced lifestyle.
• Local Influencers: Quebec-based influencers who can emphasize the local aspect of the brand, appealing to regional pride.

These influencers can effectively reach the target customers by showcasing the product in authentic, relatable scenarios.

Content Creation Ideas

• Workout Challenges: Collaborate with fitness influencers to create workout challenges that incorporate the sports drink, encouraging followers to participate and share their experiences.

• Behind-the-Scenes: Share the story of the brand's creation, focusing on its local roots and commitment to quality, through engaging video content.

• User-Generated Content: Encourage customers to share their own photos and stories using the drink during their activities, creating a community-driven marketing approach.

• Health Tips and Recipes: Partner with lifestyle influencers to create content around healthy living tips and recipes that include the sports drink as an ingredient.

These content ideas can help the brand connect with its audience and increase its visibility in the market.