Male, aged 18-45, knowledgeable about sports betting, active on Instagram/Twitter/YouTube

Product Positioning

The sports betting site can be positioned as a user-friendly platform that offers a wide range of betting options, competitive odds, and engaging features such as live betting and in-depth analytics. To differentiate from competitors, the brand could emphasize its commitment to responsible gambling, user education, and community engagement. Fresh angles could include partnerships with sports teams or leagues, exclusive promotions for new users, and unique betting experiences that enhance the thrill of sports events.

Target Customers

The ideal customer profile for a sports betting site includes:

• Sports Enthusiasts: Individuals who actively follow sports and are likely to engage in betting as a way to enhance their viewing experience. For example, a 25-35-year-old male who regularly watches football and participates in fantasy leagues.

• Casual Gamblers: People who enjoy occasional betting for entertainment, often during major sporting events. An example could be a 30-45-year-old female who places bets during the Super Bowl or World Cup.

• Tech-Savvy Millennials: Younger audiences who are comfortable using mobile apps and online platforms for betting. This group may include 21-30-year-olds who prefer quick and easy access to betting options via their smartphones.

Potential Influencer Matches

1. Sports Influencers: These are individuals with a strong following in the sports community, such as former athletes or sports commentators. They can reach sports enthusiasts and lend credibility to the betting site by sharing personal experiences and insights.

2. Lifestyle Influencers: Influencers who focus on lifestyle content can attract casual gamblers by showcasing how betting can be a fun and social activity. They can create engaging content around major sporting events, encouraging their followers to join in on the excitement.

3. Gaming Influencers: Those who specialize in gaming and online entertainment can appeal to tech-savvy millennials. They can create content that integrates betting with gaming culture, such as live streams or tutorials on how to bet effectively.

Content Creation Ideas

• Betting Tips and Strategies: Create informative content that educates users on how to bet responsibly and effectively, including guides on odds, types of bets, and risk management.

• Live Event Coverage: Host live streams or social media events during major sports games, providing real-time commentary and encouraging viewers to place bets.

• User Stories and Testimonials: Share success stories from users who have had positive experiences with the platform, highlighting the thrill and community aspect of sports betting.

• Interactive Quizzes and Polls: Engage the audience with fun quizzes related to sports knowledge or betting preferences, encouraging them to share their results on social media.

• Behind-the-Scenes Content: Offer a glimpse into the operations of the betting site, including interviews with team members or insights into how odds are calculated, to build trust and transparency with users.