us based indian influencers
To position a brand, product, or service targeting US-based Indian influencers, it is essential to highlight cultural relevance, authenticity, and community engagement. The product should resonate with the Indian diaspora in the US, emphasizing aspects such as tradition, modernity, and the blend of both cultures. For new products, positioning can focus on how the product bridges the gap between Indian heritage and contemporary American lifestyle.
The ideal customer profile would include:
Illustrative examples:
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, creating a strong brand presence within the Indian American community.