Young parents, uncles, or aunts from Karachi who create family-friendly content on TikTok, Instagram, and YouTube. They should be in their 20s or 30s and have a family-oriented online presence.

Product Positioning

The product in question is jellies and candy, which are typically positioned as fun, sweet treats that appeal to both children and adults. Given that the brand is based in Karachi, it can leverage local flavors and cultural elements to stand out in the market. The brand can be positioned as a family-friendly option that brings joy and sweetness to everyday moments, making it ideal for sharing among family members, especially young parents, uncles, and aunts.

Target Customers

The ideal customer profile for this brand includes:

• Young Parents: Individuals in their late 20s to early 40s who have young children. They are likely to be looking for treats that are safe, enjoyable, and can be shared with their kids.
• Young Uncles and Aunts: Individuals in their 20s and 30s who have nieces and nephews. They might be looking for fun and engaging ways to bond with their younger family members.

Illustrative Examples

1. A 30-year-old mother of two who enjoys finding new snacks for her children and often shares her parenting journey on social media.
2. A 25-year-old uncle who loves spending weekends with his nieces and nephews, often taking them out for treats and sharing these moments on Instagram.

Potential Influencer Matches

Parenting Influencers

These influencers are young parents who share their daily lives, parenting tips, and family activities. They can create content around sharing the jellies and candy with their kids, highlighting the joy and bonding moments.

Family Lifestyle Influencers

These influencers often include young uncles and aunts who showcase their family interactions. They can create engaging content around fun family gatherings where the jellies and candy are a central treat.

Food Bloggers and Reviewers

Food bloggers who focus on snacks and treats can provide detailed reviews and creative ways to enjoy the jellies and candy. They can reach a broader audience who are interested in trying new and exciting food products.

Content Creation Ideas

General Ideas

1. Unboxing and Taste Tests: Influencers can unbox the candy and jellies, giving their first impressions and reactions.
2. Family Snack Time: Videos or photos of family members enjoying the treats together, emphasizing the product's role in family bonding.

Creative Ideas

1. DIY Candy Recipes: Influencers can create fun recipes using the jellies and candy, such as candy-themed desserts or party snacks.
2. Cultural Celebrations: Highlighting how the candy can be incorporated into local festivals and celebrations in Karachi, making it a part of traditional festivities.
3. Interactive Challenges: Creating fun challenges or games involving the candy, encouraging followers to participate and share their own experiences.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, shareable content that resonates with young parents, uncles, and aunts in Karachi.