Asian American influencers who are vocal about racism and social justice issues. They should have a strong presence on social media platforms like TikTok, Instagram, or YouTube.

Product Positioning

The user's query does not specify a particular product or service. However, it implies a focus on social issues, specifically racism, within the Asian American community. This suggests that the campaign could be related to social justice, awareness, or advocacy. The brand or service could be positioned as a champion for racial equality and support for marginalized communities.

Target Customers

The ideal customer profile would likely include:

• Asian Americans: Individuals who are directly affected by the issues being discussed.
• Allies and Advocates: People who are passionate about social justice and racial equality.
• Younger Demographics: Millennials and Gen Z, who are more active on social media and more likely to engage with social justice content.

Illustrative examples:

• A 25-year-old Asian American woman who is active on social media and frequently engages with content about racial equality.
• A 30-year-old social justice advocate who follows and supports various movements and influencers discussing racism and discrimination.

Potential Influencer Matches

Types of Influencers

1. Activists and Advocates: Influencers who are known for their work in social justice and racial equality. They can provide in-depth discussions and mobilize their followers for the cause.
2. Asian American Content Creators: Influencers who share their personal experiences with racism and discrimination. They can create relatable and authentic content that resonates with the target audience.
3. Educational Influencers: Those who focus on educating their audience about historical and contemporary issues related to racism. They can provide valuable insights and foster informed discussions.

Examples

• An Asian American activist with a large following on Twitter who frequently discusses issues of racism and discrimination.
• A popular YouTuber who shares personal stories and experiences related to being an Asian American in today's society.
• An Instagram influencer who creates educational content about the history of racism and its impact on different communities.

Content Creation Ideas

General Ideas

• Personal Stories: Encourage influencers to share their personal experiences with racism and how it has affected their lives.
• Educational Posts: Create content that educates the audience about the history and current state of racism against Asian Americans.
• Call to Action: Posts that encourage followers to take action, whether it's signing a petition, attending a rally, or supporting a related cause.

Creative Ideas

• Video Series: A series of short videos where influencers discuss different aspects of racism and how to combat it.
• Live Discussions: Host live sessions on platforms like Instagram or YouTube where influencers can engage with their audience in real-time discussions about racism.
• Collaborative Projects: Partner with multiple influencers to create a campaign that includes various forms of content, such as videos, blog posts, and social media challenges, to raise awareness and promote action.

By leveraging the influence of these content creators, the campaign can effectively reach and engage the target audience, fostering a community of support and advocacy for racial equality.