Beauty, lifestyle, or science influencers aged 18-35

The biology-backed perfume brand can be positioned as a unique and innovative product in the fragrance market. By emphasizing the scientific and biological aspects of the perfume, the brand can appeal to consumers interested in natural, sustainable, and scientifically-proven products. can the brand from traditional perfumes by highlighting its unique formulation process and potential benefits, such as enhanced mood or pheromone attraction.

The ideal customer profile for this brand includes:

• Environmentally Conscious Consumers: Individuals sustainability and natural ingredients in their purchasing decisions.
• Science Enthusiasts: People interested in products with a scientific backing, who appreciate the research and innovation behind the perfume.
• **Health-Conscious: who prefer products that are perceived as healthier or more natural alternatives to conventional options.
• Young Professionals: Millennials and Gen Z who are open to trying new and unique products that align with their values.

• Behind-the-Scenes Videos content showcases the scientific process behind the perfume's development, including interviews with scientists or perfumers.
• Sustainability Stories: Share stories about the brand's commitment to sustainability, such as sourcing natural ingredients or eco-friendly packaging. User Testimonials: Feature real customers sharing their experiences with the perfume, focusing on its unique scent and any perceived benefits.
• Interactive Quizzes: Develop quizzes that help users find their ideal scent based on their personality or preferences engagement and sharing.
• Influencer Challenges: Launch a challenge where influencers create content around the theme of "science meets beauty," encouraging creativity and participation.