Comedians aged 18-30, active on Instagram/TikTok/YouTube, creating humorous content for college students.

Product Positioning

The brand or service in question appears to be related to college festivals and brand promotions, with a focus on comedy. This suggests a positioning that emphasizes entertainment, engagement, and relatability. The product or service can be positioned as a fun and dynamic offering that enhances the college experience while also promoting brand awareness. By associating with comedians, the brand can leverage humor to create memorable interactions and foster a positive image.

Target Customers

The ideal customer profile includes college students who are likely to attend college festivals and are interested in comedy and entertainment. These individuals are typically aged between 18-24, tech-savvy, and active on social media platforms. They value experiences, humor, and authenticity. Examples of target customers include:

• Undergraduate students attending college events
• Members of college clubs or societies organizing festivals
• Young adults interested in comedy shows and performances

Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Comedian Influencers: Comedians with a strong social media presence who can engage college students through humor and relatable content. They can create skits or stand-up routines that incorporate the brand message.

• College Lifestyle Influencers: Influencers who focus on college life, events, and experiences. They can share their experiences at the college fest and promote the brand in a way that resonates with their audience.

• Micro-Influencers: Local comedians or students with a smaller but highly engaged following. They can provide a more personal touch and are often seen as more authentic by their peers.

Content Creation Ideas

• Comedy Skits: Create short, humorous videos or skits that incorporate the brand's message or products in a fun and engaging way. These can be shared on platforms like Instagram, TikTok, or YouTube.

• Behind-the-Scenes Content: Share behind-the-scenes footage of the comedians preparing for the college fest, offering a glimpse into their creative process and building anticipation for the event.

• Interactive Challenges: Launch a comedy challenge or contest on social media, encouraging students to participate and share their own funny content related to the brand or event.

• Live Streaming: Host live comedy shows or Q&A sessions with the comedians, allowing students to interact in real-time and feel more connected to the event and brand.

By leveraging these strategies, the brand can effectively engage with college students and create a memorable presence at college festivals and brand promotions.