Female, 20-30 years old, based in the Philippines, fashion-focused, 5,000-20,000 followers, good-looking, previous brand collaborations.

Product Positioning

The product, tum a stylish accessory who appreciate both aesthetics and In the existing market, are associated convenience and environmentally conscious To differentiate, the brand can emphasize its design elements as unique patterns it fashionable item that user's Collaborating with fashion and lifestyle can positioning the tumbler essential accessory for the modern-conscious individual Target Customers

customer profile 40 years who value both style and functionality in items. These customers areers, who are the go enhance. are to be active media platforms recommendations from trust target:

• A-year enthusiast who her daily outfits and accessories on Instagram.
• A-old professional sustainable products and seeks stylish options for her office and travel. 28 student who on the lookout for trendy and to complement lifestyle Matches

To effectively reach the target customers, the following types of influencers would be-Fashion Lifestyle Influencers: These influencers 20-30, with 000-000 focus on and have a strong visual appeal can the content, showcasing them as part of fashion and lifestyle- Living Advocates: Influ sustainable products can highlight the tumbler benefits, the consumer within the range.

• Travel and Adventure Enthusiastsencers who frequently travel or engage in outdoor activities can demonstrate the's and style in various from city trails## Content Creation Ideas

To create engaging:

• Outfit of (OOTD) Posts: Collaborate with to the tumbler in their daily outfit posts, its design and-ustainable: Partner with eco-conscious create content around sustainable living, highlighting role in reducing single-use plastics.

• Diaries with travel document their journeys with the tumb showcasing environments **User-Generated Content Campaign Encourage customers and stories using the creating a community series that highlights diverse uses andBy leveraging these content ideas and influencer brand can and engage its target audience,ler the modern-conscious